The Fearless Marketer

JANUARY 7, 2019

Judy is one of the most creative (and effective marketers) of her professional services that I have ever met. Not only that, she’s really enthusiastic about her marketing. These initial projects gave a solid foundation for her work, generated references, and also led to more work with some of the board members’ organizations.

Marketing 72

Marketing Journal Case Interview Interviews 72

Consulting Success

AUGUST 18, 2023

A consulting referral fee (also known as a “finder’s fee”, but I don’t use that term) is a fee you pay someone who refers a consulting client to you. And can you use a referral fee to generate more referral business? For example, imagine that you share. is a post from: Consulting Success

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Consulting Examples Marketing 200

Successful Independent Consulting

APRIL 1, 2024

Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. For example, Fortune 500 or middle market? When you have a specific area of expertise, it’s easier for people to remember you, refer you to their colleagues, and of course, hire you. The exact opposite is true. What problem was being solved?

Exercises 195

Exercises Turnaround Leadership Development 195

Consulting Matters

FEBRUARY 15, 2024

And even better, they are so excited about working with you that they cannot help but refer you to others! Not only did you land the work but now this client is working with you time and time again. Sound like a pipedream? It’s not! Today I have on show Bill Lee.

Consulting 156

Consulting Construction Government Sales 156

Organizational Talent Consulting

DECEMBER 19, 2022

Market myopia is the lack of ability to see the bigger picture. Here are three leadership practices to free yourself and your organization from market myopia. link] Escaping market myopia involves the leadership practices of strategic thinking, acting, and influencing. Then you might be suffering from market myopia.

Marketing 52

Marketing Leadership Culture Study 52

The Fearless Marketer

JANUARY 27, 2020

At the beginning of the session, I talked about how online marketing is so difficult these days. It’s not that online marketing strategies and techniques are overly complicated. For many marketers, the solution is to write more articles, do more videos and send more emails. Reference something they are doing. Stay tuned.

Marketing 62

Marketing Video Meeting Strategy 62

Jerry Fletcher

OCTOBER 9, 2021

Use the name you are known by amongst colleagues and people that might refer you. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. You have to speak to their concerns and interests in their terms in order to keep them in your profile. Your name Start with your name.

Marketing 52

Marketing Consulting Research Industry 52

Seth Godin Blog

OCTOBER 5, 2016

Years ago, I asked fabled direct marketer Joe Sugarman about the money-back guarantee he offered on the stuff he sold through magazine ads. He said 10% of the people who bought asked for their money back. and if any product dipped below 10%, he'd make the claims more outrageous until it get back up.

Insurance 48

Insurance Insurance Financial Productivity 48

Chad Barr

DECEMBER 8, 2021

Post it on your blog and invite them to join one of the offerings that your video refers to. The post 8 Marketing Insights for Your Growth appeared first on The Chad Barr Group. How about starting with an activity the stimulates your body and mind and then take action towards your most important goal.

Marketing 52

Marketing Video Media Trends 52

Chad Barr

OCTOBER 30, 2019

In other words, they leverage content marketing brilliantly and become game changers in their respected industries. Yet many make serious mistakes when creating their content marketing. Not incorporating social proof in the form of testimonials, case studies and media references. Not marketing effectively.

Marketing 52

Marketing Case Study Case Studies Media 52

Successful Independent Consulting

JULY 16, 2019

GLG refers to these SMEs as Council Members, and they provide expertise in small bits, like an hour or two by phone or video conference. It’s hard to know if your expertise will be in demand, but like most solopreneur marketing, the more specific your niche, the better. The phrase “Council Members” references this history.”

Talent 297

Talent Research Consulting Conference 297

Jerry Fletcher

JANUARY 8, 2022

Within 15 seconds of receiving your card or landing on the home page of your website the initial perception of you will be formed as will the language used to refer to you in subsequent conversations with other business people. Back Story. See Jerry’s speaker demo reel.

Marketing 40

Marketing Consulting Sales Resources 40

The Fearless Marketer

FEBRUARY 25, 2019

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. Humor works in marketing (if you do it right). Why is this kind of marketing writing so rare? It’s great news! The evidence is in.

Marketing 86

Marketing Advertising Meeting Course 86

Wakeman Consulting Group: Dave's Blog

MAY 1, 2023

Reference point: You vs. the Competition. The point of reference that exists in your market’s mind. Let me explain the areas with some examples: Low Price/Competition’s Reference Point: You are a commodity. You’ve lost complete control of your marketing and your sales. What does this mean? What does this mean?

McKinsey 52

McKinsey Sales Marketing Comparison 52

Martinka Consulting

NOVEMBER 23, 2019

The lesson here is, know your market. An example of knowing your market is that people have asked me why my blog doesn’t have comments. The same holds true for those who can refer customers to you. The post Knowing Your Market appeared first on Martinka Consulting. and be there for them.

Marketing 40

Marketing Industry Media Research 40

Jerry Fletcher

AUGUST 22, 2020

Build a believable self intro Put together the words they can use to refer you Truthfully sell yourself and your capabilities. That is what my 30-Second Marketing Workshop can do for you. Get on the reservation list for the next 30 Second Marketing Workshop. And so it goes.

Marketing 59

Marketing Consulting Engineering Construction 59

Women in Consulting

APRIL 10, 2014

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans. Marketers know this. Yet, the benefits are clear.

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B2B Marketing Examples Sports 127

David A Fields

OCTOBER 31, 2014

A question I was asked: When I make a referral or introduction, should the person I’m referring pay me in some way or should I make it clear I don’t expect any financial reward? What do you think? Do you expect a financial reward when you give a referral? Does it depend on the circumstances? relationships relationships starting projects'

Financial 279

Financial Consulting Marketing 279

Steve Shu Consulting

MARCH 7, 2019

This interview is geared toward defined contribution plan sponsors and those closely related with this segment of the market (e.g., I do draw from some insights and activity that is occurring in other areas of the financial services market (e.g., advisors, consultants, recordkeepers, investment only).

Finance 150

Finance Interviews Trends Video 150

Successful Independent Consulting

SEPTEMBER 24, 2020

Here are some quick tips for using this highly effective marketing tool: 1. You don’t need to include the client’s name, especially since many client contracts prevent you from using their name for marketing purposes. Even if you’re just starting out as an independent consultant, you can use this marketing trick. Permalink.

Consulting 150

Consulting Case Study Case Studies Study 150

Consulting Matters

NOVEMBER 3, 2022

” statement, people will immediately know why they want to work with you or refer you to friends or colleagues. I have been a business owner for 15 years, studied modern marketing, and working with hundreds of clients on their business development, brand building, and marketing.

How To 156

How To Sales Consulting Meeting 156

David A Fields

DECEMBER 3, 2014

A CB-er would refer to himself with a moniker like “Soap Daddy” or “Large Marge” or “Ruptured Rabbit”. Consultants Creating Value Positioning Marketing positioning' In the parlance of the 1970s CB craze, your handle was your short, memorable on-air nickname.

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Consulting How To Marketing 210

Tsavo Neal

OCTOBER 14, 2019

This is hands down the biggest win I have had in marketing to date.”. When people consistently see your content, they will be more likely to refer you. The post 80/20 Content Marketing for Consultants appeared first on Tsavo Neal. His content was the catalyst needed to build trust and win those deals.

Marketing 60

Marketing Consulting Education Sales 60

Consulting Matters

JANUARY 30, 2020

The fear might be not having what it takes to do the marketing and attract clients or even if they landed clients they wouldn't have the goods to back up whatever promises they made in their marketing. It comes out with all types of logical excuses about money and ethics about marketing. And this fear is sneaky.

How To 317

How To Talent Ethics Sales 317

Successful Independent Consulting

SEPTEMBER 16, 2021

By: Reuben Swartz, Founder, Mimiran : the CRM for solo consultants who love serving clients but hate “selling” Because you get busy and you stop talking to prospects and partners who can refer you to prospects. Additional Resources: Sales for Nerds Podcast Mimiran’s Sales and Marketing Bootcamp

Sales 195

Sales Course System Tools 195

Steve Shu Consulting

JANUARY 18, 2023

customer discovery, customer validation, go-to-market). Reference: Jacowitz, Karen E., Since they affect both judgments and decisions, it is appropriate to consider the role of anchoring on behavior throughout business processes (e.g., The effect of anchors will likely be dependent on domain (e.g., finance), application (e.g.,

Examples 195

Examples Finance Groups Research 195

Tom Spencer

MARCH 1, 2017

Asking people to share your company website for example, or to refer a friend, are great ways to drum up more business whilst creating positive hype for your brand. People are more likely to peruse information that is presented to them on paper so it’s still a valuable marketing tool. Self Expression.

Marketing 60

Marketing Advertising Sales Productivity 60

Harmonious Workplaces

DECEMBER 27, 2023

However, I found some very strong recruiters whom I trust when I refer business to unemployed and underemployed people. Brenda helped to place me in a digital marketing position. This formative experience led to a long career in digital marketing. References Allen, D., & Vardaman, J. With more than 33 yrs.

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Recruiting Recruitment Meeting B2C 98

UPD Consulting

JANUARY 29, 2024

But its susceptibility also reveals what some in marketing might refer to as a “branding issue.” Corporations that just within the last couple of years championed ADEI are now wiping all mention of it from their public pages. Is ADEI just the latest victim of America’s ever-expanding culture war? Yes, no doubt.

Culture 105

Culture Study Report Company 105

Successful Independent Consulting

AUGUST 24, 2022

Still other people market themselves as consultants when they take on projects between (or in addition to) full-time jobs. Distribute them at conferences and networking events, and give them to people who might hire or refer you. Being misunderstood by people in social situations can be frustrating. See Know Your Niche.)

Consulting 195

Consulting Intellectual Property Deloitte Accenture 195

Successful Independent Consulting

JUNE 19, 2017

Instead, leave a list of your clients and references. Clients often don’t bother to call references but seeing the list with job titles will further build your credibility.) Use your samples as marketing materials on LinkedIn and your website if you have one. Use them as a springboard for deeper conversation. Be your best.

Intellectual Property 150

Intellectual Property Interviews Analysis Media 150

Steve Shu Consulting

JANUARY 4, 2023

References: Carroll, Gabriel D., ” Marketing Letters 23, no. But there are other lenses out there, such as the way information is framed. See Shu et al. for an example of reframing savings decision using pennies and potentially heterogenous treatment effects on people with different income levels). Madrian, and Andrew Metrick.

Construction 195

Construction Journal Agile Tools 195

Chad Barr

DECEMBER 24, 2014

The secret to building a strong clients’ attraction on the web is to deliver profound value and engage in as many effective marketing initiatives as you can. For example, if webinars are your passion and expertise, then find the right platform, create the right valuable content, and market to the right audience.

Marketing 52

Marketing Case Interview Tools Financial 52

Tom Spencer

OCTOBER 6, 2023

Firstly, by outlining the major items on a bank’s income statement, and then by discussing key ratios that are commonly used to measure profitability and to estimate the market value for banks. The interest rate set by the central bank serves as a benchmark or reference rate for banks. Common Equity Tier 1 (CET1) ratio).

Banking 88

Banking Balance Sheet Operations Financial 88

Alan Weiss

FEBRUARY 12, 2021

Marketing is not rocket science. And to keep it simple, I’ll remind you of this: Most important purchase decisions are made on the basis of peer-to-peer reference. Over 90% were from a referral from a colleague or reading one of my books (often because of a referral from a colleague). ” Books are more popular than ever.

Sales 98

Sales Marketing Consulting 98

Successful Independent Consulting

MARCH 31, 2017

You can download the entire series as a reference guide here. and another 334 million around the world, LinkedIn has become an indispensable tool and reference. This article presents tips for how to market yourself as a professional self-employed consultant using LinkedIn’s Summary and Background sections. Your Summary.

Case Study 150

Case Study Case Studies Media Education 150

Wakeman Consulting Group: Dave's Blog

FEBRUARY 6, 2023

They may offer incentives at certain points like Black Friday, but I’ve only seen prices changed when a new model comes to market. Reference Price Decision: This is a term that refers to what customers think is the right price of something. Yet, you never see Apple discount the iPhone. You want to consider your brand.

Sales 59

Sales Retail Productivity Examples 59