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Achieving Startup Success via Product-Market Fit

Tom Spencer

While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. Why waste years scaling up a product that from the outset never performed the job that customers needed doing? It has come to be known as product-market fit.

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Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell

Consulting Matters

He's a great leader, and I promised through this "favorite executive series" that I would use my show to offer insight into the hearts and minds of great leaders so that you can be more effective in creating marketing messages and copy that resonate with them. Learn more about my Brand Positioning and Messaging strategy services: [link].

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Lifestyle Brands Are Building Hotels Now. Here’s Why That Actually Makes Sense.

Harvard Business

“Our ultimate marketing mission is to make Chipotle not just a food brand but a purpose-driven lifestyle brand,” the company’s new head of marketing said. ” Surely marketers with big dreams can come up with bolder real-world strategies than these. ” Peddling burritos? Selling sweets?

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Beyond Content: It’s Time for Experiential Marketing

Chad Barr

This week’s reflection point: It’s widely known that content marketing is critical to business success. But in this day and age, creating valuable, relevant content for your target audience isn’t the only marketing strategy you need. This week’s tip: Ready to go beyond content marketing?

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5 Reasons Why Consulting Jobs are Not As Glamorous As Advertised

Tom Spencer

Ever since I started my undergraduate degree, I was keen on securing a job in strategy consulting. While most consultancies are establishing programs to reduce work hours and improve work-life balance, my personal experience revealed that this is little more than a marketing effort. This ultimately leads to a steep learning curve.

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Want more consulting clients? Here's how to find them.

Consulting Matters

In fact, that's a recipe for failure over the long-term as this approach will guarantee your market positioning as an "extra pair of hands" and "trading time for money" commodity. Do you see yourself enjoying walking the floor of a manufacturing plant, chatting with the production staff and engineers? What am I doing wrong?".

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Transforming Governance Through Modern Technology

Tom Spencer

Governance is the backbone of any organization Governance shapes an organization’s strategies, policies, and decision-making processes. Blockchain-based supply chain management can track products through the supply chain from procurement and manufacturing to warehousing, transportation, and distribution.