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Achieving Startup Success via Product-Market Fit

Tom Spencer

It has come to be known as product-market fit. After lack of funding, failure to achieve product-market fit is the most common reason that startups fail. Thus, achieving product-market fit should be a top priority for any founder looking to achieve long-term success. What problems do customers actually have?

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David and Goliath: How Boutique Firms Triumph

Tom Spencer

Whether it’s financial services, healthcare, marketing, digital transformation, or sustainability, these firms bring a level of understanding and knowledge that can only be achieved through focused practice. As a result, these firms can quickly adapt to changes in the market and client needs.

Agile 88
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Consultant Marketing Speaking Pay to Play

Jerry Fletcher

I’m used to that as these days so many organizations host events where they expect “Thought Leaders” to pay their own way to the event and pick up the cost of the hotel as well. You can set sales meetings with a lot of key players in a short time. People don’t buy on the first meeting. What about business development value?

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Transforming Governance Through Modern Technology

Tom Spencer

The traditional methods of governance, often characterized by bureaucratic hurdles, delayed decision-making, and limited stakeholder engagement, no longer meet the demands of the modern era. Virtual meeting platforms such as Zoom and Microsoft Teams can allow stakeholders to conduct remote meetings.

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How to Stay in Premium Hotels Without Blowing Your Expense Account

Harvard Business

Booking a hotel for business travel poses a quandary for many of us. The key is to remember that hotels – as well as most companies – offer what I call “backdoor” discounts. .” In the hotel industry, two popular hurdles are selling packages and employing uncertainty. Package pricing.

Hotels 28
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Case Study: Should a Hotel Giant Eliminate Some Brands and Refocus?

Harvard Business

As the longtime CEO of Otto Hotels & Resorts, now the second-largest lodging company in the world, he’d packed for hundreds of work trips before, but suits were his go-to. The facilitator, Caroline Dvorjak , was a marketing professor and a seasoned consultant. Without them as an option, he was having a much harder time.

Hotels 28
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How Our Hotel Used Data to Make Our Laundry Service Glamorous

Harvard Business

In early 2016 some numbers surfaced at a few of the Dorchester Collection’s luxury hotels that caught leadership’s attention: Complaints about our laundry service were on the rise, as was the cost of compensating guests for damage to their clothes. One hotel had to replace a fabulously expensive Givenchy evening gown.

Hotels 28