Applied Behavioral Economics Rule of Thumb #5: Recognize the Possibilities and Perils of Anchors
Steve Shu Consulting
JANUARY 18, 2023
Shifting to the world of human behavior, one classic example of the impact of anchoring on judgments was done by Jacowitz and Kahneman, where they asked people to guess the height of the tallest redwood tree. For example, in another post , my colleague, Prof. customer discovery, customer validation, go-to-market).
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