Tom Spencer

AUGUST 18, 2023

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

Marketing 78

Marketing Consulting Case Interview Interviews 78

Business Consulting Agency

JANUARY 27, 2023

Marketing has gotten so much more complex in comparison to past times. Then, the recent couple years changed consumer behavior, which impacts marketing again. Marketing is always adjusting to the times. Marketing is a diverse landscape nowadays. Having marketing challenges suddenly?

Marketing 98

Marketing Advertising Engineering Comparison 98

Tom Spencer

MAY 5, 2023

Military strategy has long been a source of wisdom for the field of business, inspiring countless comparisons. This article will consider three examples from military history that can examined to better understand competitive strategy in the business arena. Similarly, businesses can employ speed to gain a first-mover advantage.

Strategy 88

Strategy Strategy Strategy& Agile 88

Tom Spencer

JULY 14, 2023

It has come to be known as product-market fit. After lack of funding, failure to achieve product-market fit is the most common reason that startups fail. Thus, achieving product-market fit should be a top priority for any founder looking to achieve long-term success. What problems do customers actually have?

Productivity 78

Productivity Marketing Airlines Hotels 78

Steve Shu Consulting

JUNE 30, 2010

In my mind, the book is excellent for executives, strategists, marketing, and innovators. From a strategy perspective, the approaches are well-structured and remind me of timeless, Michael Porter-esque classics. Marketing segmentation is about subdividing markets into subsets of customers that behave similarly or have similar needs.

Marketing 256

Marketing Strategy Strategy Strategy& 256

The Fearless Marketer

MARCH 18, 2019

If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. The problem with marketing today is that there are way too many options and it’s much too confusing. Now, all of these strategies can be effective. It’s a challenging, yet passive strategy. Fist pumps!

Marketing 75

Marketing Strategy Strategy Strategy& 75

Brimstone Consulting

SEPTEMBER 22, 2022

Actionable Strategy Drives Success. Almost 70% of well-formulated strategies fail because of poor execution. While there are many reasons for this high rate of failure, in our work, we have found that the bridge from strategy to execution tends to fail due to one or more of the following reasons: The leadership team is not aligned.

Strategy 70

Strategy Strategy Strategy& Methodologies 70

Organizational Talent Consulting

JUNE 12, 2023

Here are six practical culture change strategies that will move your company closer toward your goal. Examples include what is displayed, office layouts, uniforms, identification badges, and what is discussed and not discussed. Examples include a company's vision and values or mission statement. What is Organizational Culture?

Culture 76

Culture Strategy Strategy Strategy& 76

Tom Spencer

AUGUST 12, 2022

Marketing is an incredibly important function of any growing business. Marketing is generally the initial point of contact in a customer’s purchasing journey. In this article, I would like to share a few tangible pieces of advice that may benefit you if you are planning to jump into a marketing related venture.

Tools 88

Tools Marketing Media Data 88

LSA Global

MAY 6, 2024

Unveiling Distinctiveness: Key Strategies to Differentiate Your Company Setting your company apart from the pack is not just desirable; it’s imperative for leaders looking to create sustainable high growth. But what key strategies to differentiate your company make sense within in a sea of similar offerings?

Strategy 36

Strategy Strategy Strategy& Company 36

Clarity Consultants

JUNE 28, 2023

In today’s rapidly evolving business landscape, where technological advancements and market dynamics are constantly changing, the concept of continuous learning has become vital for individuals and organizations. Lead by Example Leadership assumes a pivotal role in molding the learning culture within an organization.

Development 113

Development Strategy Strategy Strategy& 113

Tom Spencer

DECEMBER 5, 2020

Market sizing is the test of a consultant’s mettle. A market sizing question literally asks a candidate to estimate the volume or the value of a something. This could be the size of a market or something from left field. How big is the market? What market share does the competition have? billion sandwiches.

Case Interview 88

Case Interview Interviews Marketing Examples 88

Business Consulting Agency

JUNE 5, 2022

Being one of the largest economies in the world, the US has a significant influence on the global market. With a big consumption market, diverse culture, and a developed economic system, the US is a tempting destination for many international businesses. United States is one of the largest markets for most products.

Marketing 96

Marketing Advertising Consulting Productivity 96

Chad Barr

OCTOBER 25, 2023

Please provide me with three distinct [topic of interest] strategies. Each strategy should have a unique approach and please name each of the strategies. Would you please provide me now with the pros and cons of each of the strategies taking into consideration all that you know about [topic of interest field]?

Strategy 52

Strategy Strategy Strategy& eBook 52

Steve Shu Consulting

MAY 20, 2018

One of the best ways to market yourself as a consultant is by having someone refer you to a client prospect. This type of marketing can be viewed through the lens of “networking by helping someone” (in contrast to networking and just meeting lots of people). They then invited me to propose to them.

Marketing 150

Marketing Case Study Case Studies Consulting 150

Wakeman Consulting Group: Dave's Blog

MARCH 13, 2023

Dave In the current uncertain environment, DAVE WAKEMAN advises how business owners can assess and adapt their management strategy. All of this thinking over the last few months has enabled me to put together a few ideas on managing your business strategy through this particular VUCA environment. Are we in the rough middle stages?

Strategy 59

Strategy Strategy Strategy& Marketing 59

Consulting Matters

MARCH 31, 2020

In general, consultants are not the biggest fans of marketing, even in the best of times. The marketing challenge is definitely exacerbated in times like these, when there is a massive threat to our global health and economy. This crisis is not the time to get stuck in your head about whether or not marketing is for you.

Marketing 156

Marketing Consulting Meeting Talent 156

Wakeman Consulting Group: Dave's Blog

FEBRUARY 5, 2023

My research on pricing taught me that 69.6% of respondents wanted to know more about pricing strategies. I was putting together a lecture for Ken Troupe’s Sports Revenue Class and as part of the lecture, I jotted down a few pricing strategies. You start high and as the market evolves and changes the price drops. You receive.

Strategy 78

Strategy Strategy Strategy& Case Study 78

Business Consulting Agency

MAY 9, 2023

Expanding into the US market offers tremendous opportunities for companies worldwide, but it requires a strategic approach that includes localization. Localization involves adapting products, websites, and marketing efforts to suit the specific needs and preferences of the target market.

Marketing 52

Marketing Company Culture Meeting 52

Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Tom Spencer

APRIL 15, 2022

This article continues on from Part 1 , in which I shared some of my experiences of working with an internal strategy team at a large financial institution, and some of the main projects and activities I undertook. In this article, we will explore the 7 main differences between internal strategy and management consulting. Flexibility.

Strategy 88

Strategy Strategy Strategy& Financial 88

Tom Spencer

AUGUST 29, 2020

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. We can understand the concept of MMM more effectively with an example. Case Study.

Marketing 97

Marketing ROI Sales Advertising 97

Tom Spencer

AUGUST 15, 2020

Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table? At the micro level, the various pieces of the marketing puzzle can be, and should be, optimized on an on-going basis: The overall positioning and strategy should be evaluated. What is the optimal pricing strategy?

Marketing 88

Marketing Advertising Sales Media 88

Strategic Planning and Management Insights

MARCH 6, 2023

SME Strategy is a strategy consulting firm that specializes in helping organizations align their teams and operations around a shared vision, mission, values, goals, and action plans. However, without a data strategy , the likelihood of achieving successful outcomes is greatly diminished.

Report 98

Report Data Strategy Strategy 98

The Fearless Marketer

AUGUST 20, 2018

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”.

Marketing 110

Marketing Industry Strategy Strategy 110

Business Consulting Agency

NOVEMBER 30, 2022

Business social media marketing efforts can confuse people and companies. Social media is a complex marketing tactic that often leaves companies confused. They feel they are doing something on their main platforms such as Facebook for example, but they are not getting results. Many times, results are not achieved.

Media 52

Media Marketing Consulting Company 52

Successful Independent Consulting

APRIL 1, 2024

Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. Examples Several years ago, my agency represented a highly talented professional with over 20 years of experience even though he positioned himself as a jack-of-all-trades. For example, Fortune 500 or middle market? What was the industry?

Exercises 195

Exercises Turnaround Leadership Development 195

Tom Spencer

JANUARY 12, 2019

What I’m going to do in this post is to give two examples of conclusions to the same case interview: one okay conclusion and one great conclusion. The question we’re trying to answer is whether our client should enter the European market for dental floss and we’ve done a bunch of analysis throughout the case. Okay Conclusion.

Case Interview 60

Case Interview Examples Interviews Retail 60

Tom Spencer

AUGUST 22, 2020

What is essential for successful marketing mix modeling? Is the market for the product or service growing? For example, is the meatless meat category growing? The goal is to accurately measure sales to ultimate users (the people the marketing efforts are focused upon). Reading Time: 6 minutes. What is the rate of growth?

Marketing 88

Marketing Advertising Retail Sales 88

Consulting Success

DECEMBER 19, 2023

Search engine optimization (SEO) is the BEST marketing method for consultants. For example, here’s an article we wrote on “consulting fees” that is the first organic result — outranking a multi-billion-dollar company. Over the last several years, we’ve published hundreds of articles on our consulting blog.

Consulting 224

Consulting How To Engineering Examples 224

Successful Independent Consulting

MARCH 11, 2022

It’s best if the websites you like are in the same industry or have the same purpose (for example, to increase credibility). For example, photographers choose layouts with a lot of photos, while consultants often use a template with sections so they can easily highlight their service offerings. The more specific, the better.

Industry 370

Industry Examples Marketing Engineering 370

Business Consulting Agency

JULY 30, 2022

Most types of businesses require marketing and advertising. In our digital age, online marketing is common. Most companies invest into paid advertising and organic marketing strategies. Lack marketing results? Marketing professionals often have years of experience working with clients on similar issues.

Marketing 52

Marketing Consulting Advertising Tools 52

Business Consulting Agency

MAY 24, 2024

It opens up possibilities for developing cutting-edge solutions that can disrupt markets. Deploying AI Solutions Startups Startups can leverage AI to gain a foothold in competitive markets. Personalized Marketing : Small businesses can use AI to create targeted marketing campaigns, improving customer engagement and conversion rates.

Tools 52

Tools Small Business Efficiency Operations 52

Wakeman Consulting Group: Dave's Blog

FEBRUARY 26, 2023

I’ll give you a few reasons as a way of offering up some brand strategy lessons. This is an example of co-branding: You have two great beauty brands that stand strongly apart, but can deliver a lot more together. Glossier brings a distinctive brand, a specific segment of the market, and a sense of youthfulness.

Strategy 40

Strategy Strategy Strategy& Retail 40

Management Consulted

MAY 28, 2017

In fact, the firm is already beating out heavyweights such as McKinsey, Bain, and Parthenon-EY for strategy projects in the tech sector due to better industry specialty. On the value creation side, Bulger Partners covers 13 different types of value assignments (growth strategy offerings, technical strategy, operations, etc.).

Software 165

Software Strategy Strategy Strategy& 165

Chad Barr

APRIL 12, 2023

Also, study the habits, mindset and strategies of successful entrepreneurs and thought leaders. Paint success: Create the strategies for your company, which will help establish the roadmap that outlines how you will achieve your business objectives. Strategies to Thrive and Achieve Greatness appeared first on The Chad Barr Group.

Strategy 52

Strategy Strategy Strategy& Advertising 52

Successful Independent Consulting

NOVEMBER 30, 2023

Example: The initial image for this article was of a female assistant so I changed the prompt to “non-human assistant.”] Use prompts like "Generate ideas for improving client engagement" or "Brainstorm innovative strategies for project XYZ." Be aware of nuanced biases, especially in areas like HR, where language precision matters.

Productivity 195

Productivity Consulting Tools Efficiency 195