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Product Market Expansion Matrix

Tom Spencer

The product-market expansion matrix may prove useful in the consulting case interview and is relevant when considering growth strategies. Market penetration can be pursued through a combination of initiatives relating to pricing, product, placement and promotion (see “ Four P’s Framework ”). (Source: Flickr ).

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Create a Soulful and Profitable Business with Puja Madan

Consulting Matters

Check it out and name your price: www.betsyjordyn.com/toolbox About the guest: Puja Madan the secret weapon to leaders and executives seeking to be more resilient, productive and conscious in an increasingly complex workplace.

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Podcast Advertising: Ultimate Guide to Podcast Ads [2024]

Buzzsprout

It's an excellent time to learn how to harness this medium whether you're a podcaster selling ad space, or a brand looking to promote your product. This structure works best for bigger shows (5,000 + downloads per episode). Why is podcast advertising effective? CPM is the cost of 1,000 ad impressions (or plays.)

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The Top 3 Essential B2B Sales Skill Sets for Success

LSA Global

Why B2B Sales Skill Sets Matter The overall commoditization of products combined with the added pressure of shrinking margins and increased customer demands are heightening the need for the right B2B sales skill sets to meet grow targets. To stress test your unique value proposition, download What Sets You Apart?

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How to Make Money Podcasting: 8 Strategies For 2023

Buzzsprout

Over the past few years, I’ve grown my podcast to over 10 million downloads and made podcasting my full-time job. While some experts recommend waiting till you have 1,000 downloads a month before trying ads, I’ve seen podcasts with as few as 500 downloads land a sponsor based on how they pitch their podcast.

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Unleashing Entrepreneurship: The Top 20 Home-Based Business Ideas

Business Consulting Agency

Top 20 Home-Based Business Ideas E-commerce Store Overview: Setting up an online store and selling products has become increasingly popular. Statistics: The graphic design industry is expected to reach $46.9 Affiliate Marketing Overview: Promoting products and earning a commission for every sale made through your referral.

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Differentiate yourself by taking a stand against something you don’t like about our industry

Rod Burkert

What pisses you off about our industry? One way is to differentiate yourself by taking a stand against something you don’t like about our industry. Then, while I was reading the book, a person in one of my coaching groups developed a list of 10 issues he sees in our industry, but few talk about. Own your industry niche. #3