Tom Spencer
NOVEMBER 1, 2015
The product-market expansion matrix may prove useful in the consulting case interview and is relevant when considering growth strategies. Market penetration can be pursued through a combination of initiatives relating to pricing, product, placement and promotion (see “ Four P’s Framework ”). (Source: Flickr ).
Consulting Matters
MAY 4, 2023
We explored the importance of creating in our careers, whether it's a product, service, experience, or project, and how our internal narratives can shape our approaches to storytelling. And for the neuroscience junkies out there, she’ll give us the science behind why storytelling is so powerful and transformational.
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Tom Spencer
NOVEMBER 4, 2017
Making the most of each one will help you to become more productive and, ultimately, achieve your goals. There are many different ingredients that combine to determine your productivity including the time of day, physical environment, your level of motivation, as well as your innate ability to stay focused. Embrace Your Chronotype.
Johanna Rothman
JANUARY 6, 2020
In Costs of an Agile Approach for Hardware Products , I suggested that an iteration-based approach for hardware was too expensive. Those people work independently until they need to verify the product as a whole, works. This hardware team swarms on a product. You can use an agile approach for parts of a hardware product.
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?
Consulting Matters
FEBRUARY 16, 2023
In this episode, she shares her secrets to long-term success, which include taking action while being open-minded and flexible on your specific business model, products, and services. Massman Companies Inc provides consulting services in the areas of entrepreneurship, marketing, brand partnerships, event production and music management.
Consulting Matters
OCTOBER 12, 2023
This episode promises to shed light on the distinct differences between products, services, and offers, and why sharpening your focus on offers can be a business-altering move.
Advertiser: ZoomInfo
To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more! In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.
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