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IMC USA 2017 Conference Open for Registration!

IMC USA

Register Today for the 2017 IMC USA Consulting Conference! I am pleased to announce the IMC USA 2017 Annual Consulting Conference: Building Your Practice and Adding Value for Clients. Connect, Learn, Grow at IMC USA Conference 2017! Our 2017 Conference Venue. Networking. Atlanta Attractions.

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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. Marketing data for the product is available for October to December 2017 (table below). *

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Fun Discussion About Free Your Inner Nonfiction Writer with Mark Leslie Lefebvre

Johanna Rothman

I met Mark back in 2017 when I attended an Anthology workshop from the nice folks at WMG Publishing. I sold two short stories at that workshop, my very first short story sales. And why writing is so good for content marketing. At the time, he thought I was an experienced short story writer. (Uh, Enjoy, and laugh along with us.

Agile 82
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Does Your Team Hoard Information?

Harmonious Workplaces

When auditing a sales report, the CRM manager notices the report omits contact information for many company accounts. The sales manager states that he doesn’t trust the other salespeople to not “steal his contacts,” so he does not report contact information, communications, or other data pertaining to his deals.

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Recruiters You Should Meet to Staff for Success

Harmonious Workplaces

Retained search firms and recruiters play a crucial role in attracting and retaining human capital in organizations across cultures (Allen & Vardaman, 2017). Brenda helped to place me in a digital marketing position. This formative experience led to a long career in digital marketing. With more than 33 yrs. Happy Hunting!

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Strong Economy – Strong Buy-Sell Market

Martinka Consulting

Record number of small business sales in 2018! More businesses sold after being advertised on bizbuysell.com than any other year, and 2017 was 25% higher than 2016. Second question: is there similar activity with larger companies, small, mid-sized, and lower middle market firms? This as per bizbuysell.com. Pretty small.

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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.