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LSA Global Delivers Strategic Account Management Training for Software & Hardware Sales Team

LSA Global

The Strategic Account Management Training results were: 92.8% Sales managers and their teams learned how to truly understand, navigate, manage, and grow buyers and influencers at their top client accounts. Learn more about getting aligned.

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What Founders Get Wrong about Sales and Marketing

Harvard Business

For early-stage startups, sales and marketing are crucial for gathering customer feedback.

Sales 71
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A New Way to Compensate Sales Teams

Harvard Business

Although the business environment is completely different than it was 20 years ago, the way most companies structure sales quotas and compensation has not evolved to keep up. To effectively compensate your sales team, follow these five steps. First, companies should determine their go-to-market maturity and set goals accordingly.

Sales 82
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LSA Global Delivers Leading Sales Teams Training for LATAM Sales Leaders

LSA Global

The customized Leading Sales Teams Training for LATAM Sales Leaders was designed to align with and reinforce business sales training and solution selling training programs that sales reps and distribution partners had participated in within the last 6 months. That takes consistent and frequent sales coaching.

Sales 36
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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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Integrating Digital Tools into Every Stage of Your Sales Strategy

Harvard Business

Digital tools powered by relevant data can help to generate customer insights, better allocate sales resources, facilitate channel interactions, and improve brand value. But, like any tool, digital systems are only as good as their users.

Tools 85
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Tech Sales vs Management Consulting

Tom Spencer

As someone currently in management consulting who has previously done tech sales for a major software company, I was amused by Martin Keller’s article championing tech sales (sometimes known as consultative or customer success driven sales) over management consulting. Professional Development. Work-Life Balance.

Sales 68
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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".