Martinka Consulting

MARCH 27, 2015

In the NFL, and other pro sports, the league has a salary cap that teams must adhere to. If we ignore sales and marketing strategies business will eventually disappear. Good restaurateurs know exactly what percentage of sales food costs, labor costs, rent and other key expenses must come in at to make it a profitable venture.

Sports 40

Sports Metrics Banking Small Business 40

Wakeman Consulting Group: Dave's Blog

MAY 29, 2023

On Thursday, June 1 at 1 PM Eastern, I’m going to partner with AudienceView to deliver a FREE webinar called “The Basics of Brand Management for Ticket Sellers” I’ve been working up an outline of ideas to include in the webinar. Brand Management’s 3 key questions Who is the target? What is our position?

Management 40

Management Research Groups Examples 40

1 to 1

DECEMBER 11, 2020

Against this backdrop, the sales cycle continue to get faster, meaning companies looking to prioritize sales acceleration have to be smart – and quick – when it comes to devising and implementing strategies to boost sales. Successful companies are increasingly focusing on digital sales.

Sales 26

Sales Retail Accenture Survey 26

Markovitz Consulting

AUGUST 19, 2020

Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. In fact, the greatest long-term success belongs to companies that enter a market and become leaders about 13 years after these first movers. MITS introduced the first personal computer in 1975.

Guidelines 140

Guidelines Operations Talent Sports 140

Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

Next week, we look at the numbers that can help you create more sales opportunities in 2023. Market Research Creates Opportunities to Sell More Tickets: Organizations are in danger if they only look at data and don’t do research. One Big Thing: I’m going to be teaching an applied brand management class in 2023. To the Tickets!

Sports 64

Sports B2C Research Marketing 64

Wakeman Consulting Group: Dave's Blog

MAY 24, 2023

Jeweller Magazine : Finding a Way to Deliver Something Different : This is about relative differentiation and standing out in a competitive market. Voices of Project Management : I’ve been writing a column for PMI’s blog for over a decade. Positioning isn’t about standing alone, but being unique in a special way.

Media 40

Media Sports Interviews Meeting 40

Wakeman Consulting Group: Dave's Blog

FEBRUARY 5, 2023

I was putting together a lecture for Ken Troupe’s Sports Revenue Class and as part of the lecture, I jotted down a few pricing strategies. You aren’t paying attention to what the market might be willing to pay, meaning you likely leave money on the table. You start high and as the market evolves and changes the price drops.

Strategy 78

Strategy Strategy Strategy& Case Study 78

Successful Independent Consulting

FEBRUARY 11, 2017

The biggest stressor for self-employed management consultants is business development: how to cultivate meaningful regular work. First, consultants are good at helping clients solve problems but usually aren’t trained in sales or marketing. Once a quarter I get a postcard of upcoming social and sporting events in the city.

Development 199

Development Consulting Real Estate Sports 199

Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

Last week, I discussed lessons I learned dealing with some of the largest sports’ brands in the world. Today, I’m going to use the lens of my upcoming teaching on brand management to share some tips to grow a brand after the World Cup capturing so many people’s attention. Understand what the market really thinks of you.

Sports 59

Sports Marketing Research Strategy 59

Prudent Pedal

JANUARY 21, 2020

Well, we’ve reached the point where Marketing has ruined a good thing once again. We did it to social media, buyer personas, podcasting, marketing automation, Christmas, Easter, and Memorial Day. We’ve managed to ruin the critical, powerful mapping of the buyer’s journey. We fix it the way we fix EVERY marketing problem.

B2B 52

B2B Sales Sports Marketing 52

Wakeman Consulting Group: Dave's Blog

FEBRUARY 19, 2023

Patterns such as understanding that an organization that is trying to do too much often fails like we’ve seen over the years when a business like Ford had too many models or Coke trying to manage over 100 brands of beverages. What else do we need to know? We need to understand the impact of power in strategy. Where am I going with this riff?

Strategy 45

Strategy Strategy Strategy& Sports 45

Tom Spencer

JANUARY 13, 2021

Is the problem at hand a market-wide problem? The information about whether our competitors are experiencing the same problem has implications for whether it is an internal problem, or perhaps the entire market is shrinking. In his free time, Till enjoys sports and going out into nature. Image: Pixabay.

Case Interview 88

Case Interview Interviews Analysis Sports 88

Tom Spencer

SEPTEMBER 26, 2011

in Management Consulting. Successful businesses use the Rule of Three to help them drive sales or raise awareness . Please find below examples of the Rule of Three used in marketing, politics, religion, science and sports. Successful businesses use this innate human preference to help them drive sales or raise awareness.

Sports 83

Sports Consulting Case Interview Sales 83

MishTalk

JULY 14, 2015

A month ago, following the Expected Retail Sales Bounce , I stated " A sales snapback was coming at some point. How Much Longer Can Subprime Auto Sales Lead? Economists predicted a rise in sales of 0.3%. Actual sales came in at -0.3 Actual sales came in at -0.3 Sporting goods, hobby, book & music 0.1

Retail 28

Retail Sales Comparison Sports 28

MishTalk

JULY 15, 2013

Minyanville Business and Market News. China Financial Markets. Market Oracle. Market Ticker. Real Clear Markets. Big Miss in Retail Sales vs. Expectations; Trend Change or Another "Soft Patch"? Retail sales were up 0.4% May retail sales were revised lower, to +0.5% Sales dropped 2.2

Retail 64

Retail Trends Sales Real Estate 64

Management Consulted

APRIL 2, 2017

However, due to its rich history in the region, the firm knows the market deeper, better, and has the best government and private sector relationships. Some recent projects include issues such as global energy solutions and large international sporting events. Aon entered the Middle East market in 1985. in revenue (wow!).

Oliver Wyman 160

Oliver Wyman Consulting Deloitte Real Estate 160

Consulting Matters

APRIL 9, 2019

A lot of things that I had done within the time period of managing people; so I was a mentor to people. Like I was a commissioner for a youth Lacrosse program from seven years and brought 450 families into the community of the sport that we were dealing with, and grew it from 2 teams to 24 teams. Does that sound right?

Interviews 208

Interviews How To Engineering Productivity 208

Consulting Matters

APRIL 9, 2019

A lot of things that I had done within the time period of managing people; so I was a mentor to people. Like I was a commissioner for a youth Lacrosse program from seven years and brought 450 families into the community of the sport that we were dealing with, and grew it from 2 teams to 24 teams. Does that sound right?

Interviews 189

Interviews How To Engineering Productivity 189

MishTalk

DECEMBER 11, 2015

Retail sales disappointed once again today. Last month retail sales rose 0.1%. This month retail sales rose 0.2% Once again the headline for the retail sales report understates underlying strength. Total retail sales rose only 0.2 Excluding vehicles, sales rose 0.4 Vehicle sales fell 0.4

Retail 28

Retail Sales How To Report 28

MishTalk

JUNE 27, 2014

disclosed three new recalls on Friday covering more than 473,600 vehicles, including some of its latest Corvette sports cars, amid stepped up safety reviews. Auto sales bounced back after a decline in April. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction.

Sports 66

Sports Journal Software Sales 66

Peter Stark

MAY 1, 2022

In the business of sports, it’s common knowledge that you can’t consistently win without working as a united team. Unfortunately, some executives and managers don’t feel the same concept applies to their work. In simplest teams, when managers are not able to work with each other, we describe this phenomenon as misidentifying the enemy.

Meeting 49

Meeting Sports Resources Engineering 49

Harvard Business

MARCH 12, 2018

” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. He’s the CEO and self-titled “Head Coach ” of Björn Borg, the Swedish sports fashion company named after the tennis star.

Sports 28

Sports Company Exercises Fashion 28

Martinka Consulting

NOVEMBER 18, 2014

Regular readers know that I like to make analogies between sports and business. If you read the sports page (paper and screen) you know this. I hear it’s huge on sports talk radio, which I don’t listen to. You have to get the word out (marketing). Football is a collision sport and business is a contact sport.

Sports 40

Sports Sales Exercises Finance 40

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images. A New Type of Local Partner.

B2B 35

B2B Education Media B2C 35

MishTalk

OCTOBER 20, 2015

"Once again, most analysts are anticipating healthy holiday sales this year," CEO John Challenger said in a statement. However, there are several factors that may prevent these strong sales expectations from translating into increased hiring."

Retail 28

Retail Sports Sales Report 28

MishTalk

JULY 24, 2014

The first half of 2014 sported record junk bond purchases by investors thirsty for yield, no matter how absurd the bond covenants or how risky the investment. With that backdrop, please consider Bloomberg''s report Junk-Bond Indigestion Burns Buyers Gorged on Record Sales. Every Friday the market closes for the weekend.

Sports 69

Sports Report Interviews Trends 69

Management Consulted

AUGUST 9, 2015

OC&C Strategy Consultants Chief Executive: Chehab Wahby (Worldwide Managing Partner). Seeing an opportunity to gain greater access to the American market, OC&C merged with the Callidon Group (based in Boston) in June 2007. Their head or “Worldwide Managing Partner” is Chehab Wahby. Practice Areas .

Interviews 100

Interviews Culture Strategy Strategy 100

Martinka Consulting

MARCH 5, 2021

You may think it sexy to make something but if you’re a sales type with no manufacturing experience it’s probably a road to disaster. This is a contact sport; the more contacts you make the greater your chance of success and in a shorter period of time. It’s important you know what you want to do on a daily, weekly, monthly basis.

Balance Sheet 40

Balance Sheet Cash Flow Financial Education 40

MishTalk

JULY 22, 2015

Daily Yield Curve 2015 click on any chart for sharper image Yields generally bottomed in February, then rose to early-June highs, with the long end sporting a steeper slope as is typical. It's very conceivable for short-term rates to rise but long-term yields to decline if the market becomes convinced that Fed hikes will slow the economy.

Retail 28

Retail Sports Data Sales 28

MishTalk

APRIL 24, 2015

McDonald’s CFO Kevin Ozan told analysts that the shuttered stores in China, where comparable sales fell 4.8% comparable sales were down 2.3%, one of their biggest drop in years as chains like Chipotle ate into sales. Every market share gain by Chipotle is a loss by McDonald's, Applebees, Burger King, or someplace else.

Comparison 28

Comparison Sports Sales Survey 28

Harvard Business

SEPTEMBER 8, 2017

These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Marketing faces a particular challenge since customer engagement has traditionally been considered its domain.

Enterprise 28

Enterprise Sports Marketing Software 28

Consulting Success

DECEMBER 18, 2017

Transform your failures into success in no time by implementing sales systems that will work for you. Description: Bob Burg is a sought-after speaker at company leadership and sales conferences around the world. He started out as a sports broadcaster for a local radio station, then landed a spot as a TV news broadcaster.

System 107

System Sales Consulting Methodologies 107

Harvard Business

OCTOBER 10, 2017

Precision made it easy for managers to oversee their employees. Every spot on every line was visible to managers. But Bernstein and his team observed that when managers were not watching, employees secretly developed and shared better ways of doing the work. These stats were reviewed by managers every week.

Metrics 44

Metrics Engineering Operations Sales 44

Harvard Business

OCTOBER 18, 2018

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. But one person had given him the lowest ratings possible, and from the written remarks, Lance could tell that it was Ahmed Lund, Barker’s head of sales. “You’re surprised?”

Case Study 47

Case Study Case Studies Study Sales 47

Harvard Business

AUGUST 25, 2016

But their impact on sales has been underwhelming, primarily because they ignore the needs of one key constituent: the frontline employee working to make the best possible marketing decisions day by day. But managers in the trenches often describe the data in these reports as unhelpful, contradictory, and distracting.

Data 28

Data Retail Banking Sales 28

Harvard Business

OCTOBER 11, 2016

“ Employer branding ” is no longer simply a concern for recruitment marketing; it is also a key component of effective organizational leadership. These persona-oriented profiles make it easier to market content to specific target groups, and help you find the right talent.

Talent 28

Talent Recruiting Recruitment Survey 28

Harvard Business

MAY 9, 2017

In one PayScale survey of 71,000 people, for example, 64% of those paid the average market rate thought they were paid less than average. At the same time, 35% who were paid above market rates also thought they were paid less than average. Evidence suggests you probably aren’t very accurate.

Data 31

Data Sports Metrics Case Interview 31