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The Role of 5G in Online Sports Betting

Tom Spencer

5G networks are a promising wireless technology that online bookmakers and sports betting operators should factor into their business strategy. Once implemented, this technology offers the potential to serve more sports betting enthusiasts. Implications of 5G for Online Sports Betting. Growth of the Live Sports Betting Market.

Sports 78
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Pricey! That’s What Watching Sports on TV is Going to Become! Also, UX v. Ticketmaster!

Wakeman Consulting Group: Dave's Blog

Also, I’m doing my first in the new series of monthly webinars on brand management for professional service firms. It also means that there is likely to be less incentive for better marketing practices to deliver for smaller venues and artists. You have to start with the broader market. How are we showing up in the market?

Sports 52
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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table? At the micro level, the various pieces of the marketing puzzle can be, and should be, optimized on an on-going basis: The overall positioning and strategy should be evaluated. Let’s draw a distinction between the micro and the macro.

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Stop Comparing Management to Sports

Harvard Business

Often, when I’m asked to give a speech on strategy at some company event or conference, I find that one of the other speakers is a former professional sports player. The message for managers is clear: this is the way to outcompete your business rivals; these are the traits that will bring you and your company commercial victory.

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36.4% of people say: they don’t know their market…

Wakeman Consulting Group: Dave's Blog

of people tell me they price poorly because they don’t understand their market. First, people don’t know their markets because Market Orientation is hard to achieve in many organizations. What is Market Orientation? It is a fancy marketing word that means customer-focused. Why does this happen? Why does it matter?

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Three Ideas for Marketing Outrageously

The Fearless Marketer

According to Jon Spoelstra, in his book, Marketing Outrageously, businesses need to embrace the concepts and practices of Marketing Outrageously. He practiced this as the general manager of several sports teams such as the Portland Trailblazers and the New Jersey Nets. He should know. And attend my webinar on Friday!

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Brand Management for Ticket Sellers…

Wakeman Consulting Group: Dave's Blog

On Thursday, June 1 at 1 PM Eastern, I’m going to partner with AudienceView to deliver a FREE webinar called “The Basics of Brand Management for Ticket Sellers” I’ve been working up an outline of ideas to include in the webinar. Brand Management’s 3 key questions Who is the target? What is our position?