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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. This is achieved by striking a balance between setting prices that attract customers while maximizing profitability from sales.

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Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

These include offsetting greenhouse gas production by purchasing carbon credits, investing in more efficient gas turbine engines, using sustainable aviation fuel, and manufacturing with novel materials and 3D printing methods. When it comes to understanding the carbon footprint of these aircraft, the primary culprit is the engine.

Trends 88
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Why I Rejected My Consulting Offers and Went Into Tech

Tom Spencer

The inconvenience of travelling, without the excitement of a trip. I had looked at the tech industry before because many firms have reputations as good employers with exemplary HR practices, but was put off since almost all entry-level business roles were related to sales. Little personal responsibility in entry-level positions.

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Unlocking a Career as a Marketing Consultant

Tom Spencer

To do this, they should possess a keen understanding of the client’s target market and existing customer base, as well as the ability to recommend clear and actionable strategies to increase sales, expand the customer base, and develop new product offerings that will appeal to customers.

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Achieving Startup Success via Product-Market Fit

Tom Spencer

For example, Southwest Airlines competes directly with Delta and American Airlines, but also competes with car travel because of its unique business model. It should be carried out before branding, software engineering, or product development. Another hidden substitute is for the customer to do nothing at all.

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More Universities Need to Teach Sales

Harvard Business

For decades, Sales and Academia remained worlds apart and the business world did fine. But Sales is changing, Academia is out of touch, and this is bad for business and the academy. Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent.

Sales 28
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How to Find the Grit Passion for Winning at Business and Life: Interview with Dave Saliaris

Consulting Matters

I worked in a company for a long period of time, over 30 years, in various roles so it was like I had moved through various different jobs; traveled all over the world at a very high level position of a global vice president role; 250 people globally working for me, those kind of things. Dave Saliaris : Yeah, pretty interesting.