Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Tom Spencer

MARCH 24, 2018

When Jim Collins, author of the book “How the mighty fall”, was first asked this question by a business executive he was astounded, not being able to answer it. As one reads the book, it becomes evident that the fundamentals of sustaining success are similar for both individuals and organizations. Stage 1 – Hubris born of success.

Airlines 101

Airlines Capgemini Industry Groups 101

Management Consulted

DECEMBER 4, 2016

Today, we continue our series of book reviews with a look at Beyond the E-Myth, the latest in a long line of great books by Michael Gerber (a marketing genius who has built a world-wide web of products and services to help small businesses grow). Gerber begins by laying out a few basic concepts that guide the rest of the book.

Enterprise 100

Enterprise Operations System Company 100

Epicflow

JANUARY 21, 2022

The trends shaping the automotive industry in 2022 will certainly have an impact on its companies’ projects. The automotive industry is moving towards the new future by leaps and bounds. In addition, to stay competitive on the market, business owners will struggle to deliver their products faster and produce more (e.g.

Automotive 52

Automotive Industry Resources Agile 52

Management Consulted

MAY 29, 2016

Welcome to yet another opportunity to gain valuable insights from a book review, written by Preeti Vemu, MC intern, MC events organizer extraordinary, and an ex-Deloitte consultant. In this book, you will find more articles than you can stomach – awesome articles capturing key insights from the 1960s and moving forward to 2005.

Boston Consulting Group 100

Boston Consulting Group Groups Strategy Strategy 100

Women in Consulting

SEPTEMBER 22, 2017

A few years back, I realized that the publishing industry had shifted, opening new possibilities. So I gathered my courage and wrote my first book, Subscription Marketing. Here are three things I learned in the process of fulfilling this neglected, longtime ambition: Writing a book deepens your expertise. How about you?

Interviews 90

Interviews Conference Video Media 90

Seth Godin Blog

MARCH 14, 2024

The industry that’s the current world champ at bad naming is AI. Louise wrote the book on it. Nike is a great name, even though it’s not obvious how to pronounce it. Genghis Khan had a memorable, unique name–you don’t have to be beloved for the name to be useful. ChatGPT is a terrible name.

Marketing 37

Marketing Engineering Industry Company 37

ConsultX

AUGUST 10, 2021

Our list of highly recommended books to help you succeed as a consultant. Gary spent years building his family business from a local wine shop into a national industry leader. By the end of this book, listeners will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true.

Consulting 52

Consulting Small Business Video Ethics 52

Jerry Fletcher

MARCH 27, 2021

In order to perform industrial espionage a person of the consultant’s sexual partner preference is introduced. Here are some ways you can make that wok to everyone’s advantage: Joint presentation at an industry event. Make that client’s story an approved part of your next book. Losses count, too. And don’t forget the losses.

Marketing 75

Marketing Consulting Ethics Case Interview 75

Consulting Matters

JANUARY 27, 2022

Today, he is on my show to talk about his latest book, Back 9 Walking, which is undoubtedly his most powerful! In this book, he shares his reflections on mid-life through his experiences, which is exactly what makes a thought leader. Get the Back 9 Walking book at back9walking.com. Why you can't separate your life and business.

How To 156

How To Insurance Insurance Consulting 156

Successful Independent Consulting

APRIL 1, 2024

Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. What was the industry? For example, Fortune 500 or middle market? They think that putting themselves out there with a variety of services and expertise means they’ll be hired for more work. The exact opposite is true. Who was the client?

Exercises 195

Exercises Turnaround Leadership Development 195

Consulting Matters

FEBRUARY 10, 2022

Initially, I wanted to interview Jared because he has done a fantastic job carving out a unique position in the market as a specialized futurist. Book a time with me to clarify your brand position and operate in your unique strengths, just like Jared. Check out our marketing agency services, mentoring programs and courses at [link].

Intellectual Property 156

Intellectual Property How To Video Interviews 156

The Fearless Marketer

JUNE 24, 2019

Thereafter, I’ll follow-up the same day or following day to book an appointment to have a marketing conversation, where I try to identify the challenges the prospect is having. The marketing approach needs to be very direct. But all of those are true no matter how you market your services, right? Cheers, Robert.

Marketing 59

Marketing Recruiting Recruitment Sales 59

Chad Barr

OCTOBER 30, 2019

In other words, they leverage content marketing brilliantly and become game changers in their respected industries. Yet many make serious mistakes when creating their content marketing. Not understanding what content marketing really is. Not marketing effectively. Not making offers. Not responding to inquiries.

Marketing 52

Marketing Case Study Case Studies Media 52

Rod Burkert

OCTOBER 9, 2019

On to this week: It’s been said that having a book is the new business card. But what would we write a book about … what topic? All of them have written a book … multiple books, actually. Why write a book. To build Authority in the practice area or industry niche you want to be known for. This is what we do!

Case Interview 40

Case Interview Mercer Interviews Marketing 40

Epicflow

JANUARY 17, 2022

In the previous article , we’ve reviewed the most prominent trends that are expected to impact the aerospace and defense industry this year. So, in this article, we’ll focus on the A&D project and resource management challenges stemming from the current trends in the industry and examine the ways to address them. .

Industry 52

Industry Management Resources Trends 52

Tom Spencer

OCTOBER 13, 2023

A higher ratio of fee income implies less traditional credit risk and less balance sheet usage (therefore higher ROE) but also implies greater market risk related to securities portfolios and potentially higher revenue volatility related to volatility in capital markets. Valuation Metrics Price-to-earnings (P/E) Price-to-book (P/B) 2.1

Metrics 88

Metrics Banking Balance Sheet Efficiency 88

Consulting Matters

MARCH 3, 2021

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. Find books that your clients might buy to solve their problems (when they should be hiring you) and look at how they express their pain, wants, needs, and solution desires. Go to Amazon. Interesting and memorable phrases.

How To 401

How To Methodologies Survey Leadership 401

Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. Write a Book. Do you want to maximize your marketing time and results?

How To 227

How To Training Training Consulting 227

Jerry Fletcher

SEPTEMBER 5, 2020

They wanted to talk to you ostensibly to get some answers about the industry they want to enter yet they are afraid to say what is really on their mind, getting a job. The founder of a world class direct marketing agency diagrammed on a napkin the difference between Brand and Direct. Then he wrote a book about it.

Marketing 59

Marketing Consulting Resumes Interviews 59

Emerson Consulting Group

JANUARY 10, 2019

So why would any self-respecting chief executive choose to jump into an even deeper time and energy suck like the prospect of writing a book? The truth is there are many good reasons to write and publish books (yes, plural … more than one!). Your company will thus benefit as your new book expands its notoriety. to your door.

Conference 40

Conference Case Interview Nonprofit Journal 40

Consulting Matters

DECEMBER 10, 2020

But once she got into the process, she discovered that she now has the pathway to grow her business way behind the Chicago area where she now lives to companies and industries all around the world! The difference that being a "unicorn" in your industry can make and how to use your uniqueness to set your consulting apart.

Course 296

Course How To Financial Consulting 296

Chad Barr

APRIL 3, 2024

Here’s why: Forecast and Adapt : By closely examining your rivals’ business and web strategies, you place yourself a step ahead, ready to anticipate and adapt to the ever-changing market trends. Delve into industry reports, journals, and publications within your expertise realm to understand their positioning.

Analysis 40

Analysis Journal Conference Engineering 40

Consulting Matters

APRIL 28, 2022

We worked through her brand positioning as a consultant to the sports industry who transformed front-line teams into brand ambassadors, which made logical sense given her experience working for the Red Sox, Dodgers, and the Cubs. Jahaan wanted to mentor high-achieving women who wanted to break into the industry. Let's chat.

Consulting 156

Consulting Sports Engineering Energy 156

Chad Barr

MAY 31, 2017

I’ve said it before, and I’ll said it again: We’re on the cusp of being able to create truly unbelievable experiences for our customers through next-generation imagery, videos, 3-D, and virtual reality—or, what I like to call experiential marketing. And that’s a remarkable new frontier for marketing as a whole.

Marketing 52

Marketing Video Software Examples 52

Tsavo Neal

OCTOBER 14, 2019

The truth of the matter is, depending on the industry you’re in, making it to the top of Google rankings can be near impossible. An example of cornerstone content leading to more business is my e-book, The Consultant’s Path to Thought Leadership. This is hands down the biggest win I have had in marketing to date.”.

Marketing 60

Marketing Consulting Education Sales 60

CaseInterview.com

NOVEMBER 6, 2019

Strategic Planning in ad agency is the equivalent of marketing: we do consumer analysis, competitive analysis, define and estimate target audience, create strategies for new product launches and communication, etc. I would be happy to hear any suggestions in terms of approach to preparation process, books, resources, etc.

McKinsey 40

McKinsey Industry Case Interview Resumes 40

Buzzsprout

JANUARY 8, 2024

Here are some examples: What are three book recommendations you have for my subscribers? What's the best advice a mentor ever gave you about the industry? If you could change one thing about your industry, what would it be? What is a common myth about your job or industry? What is your best childhood memory?

Interviews 96

Interviews Case Interview Research Industry 96

Consulting Success

NOVEMBER 6, 2017

That commitment required a side hustle of some sort, which is when Nicholas turned to the internet marketing world. When he started using Facebook as a major advertising platform for his work, he quickly became one of the most recognized agencies/consulting businesses in the market. But that was just the beginning.

Advertising 189

Advertising ROI Consulting Marketing 189

Women in Consulting

MAY 29, 2014

Content Marketing Secret Sauce: Your Voice. Way too much marketing sounds the same. Then, take similar pieces of content from your competitors – or companies that are similar in your industry. They produce great content – ebooks, coloring books (yes, coloring and activity books!), By: Kathy Klotz-Guest.

Marketing 78

Marketing eBook B2B Exercises 78

Rod Burkert

MAY 23, 2018

I hope our last conversation about resetting your marketing plan causes you take a hard look at yours. The marketing strategies and tactics that got you to where you are today are not likely going to get you to where you need to be tomorrow. What pisses you off about our industry? Own your industry niche. #3

Industry 40

Industry Intellectual Property Report Marketing 40

Consulting Matters

AUGUST 3, 2023

Sarah's journey is an open book, marked by both triumphs and trials. A victim of a con man in the world of personal development, she had to rebuild her trust in the industry and herself. Sarah Gleason, a successful business owner and a personal development coach, exemplifies this spirit of resilience.

Video 156

Video Consulting Development Financial 156

Wakeman Consulting Group: Dave's Blog

MAY 26, 2023

I was on a boat once with a tech CEO that does business in theatre, he said that the industry is “In a race to be first to be second.” Fast to act/Comfortable with volatilty: Market leaders. In the US, the secondary market provides competition, marketing, and distribution that doesn’t exist in the primary market in a lot of cases.

Sports 52

Sports Retail Film Industry 52

Martinka Consulting

APRIL 26, 2019

Second question: is there similar activity with larger companies, small, mid-sized, and lower middle market firms? The answer is yes, based on the activity level of everybody we know in the M&A/buy-sell industry. Barlow research – Two-thirds of lower middle-market business owners are expected to retire. Easy money.

Marketing 40

Marketing PricewaterhouseCoopers Cash Flow Banking 40

Business Consulting Agency

NOVEMBER 16, 2023

Through consulting services , doctors and medical professional can get assistance with websites, digital marketing, and media. Studies indicate that 77% of patients conduct online research before booking an appointment. Expanding Reach and Market Penetration The digital realm transcends geographical boundaries.

Healthcare 52

Healthcare Engineering Media Study 52

Strategic Planning and Management Insights

NOVEMBER 24, 2021

David Giersdorf is a former senior executive in the global cruise & travel industry, including publicly-traded $1B+ brand portfolio and CEO of several iconic cruise, travel and marketing services brands.

Travel 52

Travel Leadership Industry Strategy 52

Harvard Business

FEBRUARY 2, 2018

Just the announcement that Jeff Bezos, Warren Buffett, and Jaime Dimon will be entering the health care space has sent shock waves for industry incumbents such as CVS, Cigna, and UnitedHealth. It also puts a fundamental question back on the agendas of CEOs in other industries: Will software eat the world, as Marc Andreessen famously quipped?

Industry 28

Industry Software Engineering Efficiency 28