David A Fields

OCTOBER 15, 2014

A question I was asked: I have a commercially published book. Should I mail a copy to a prospect ahead of time or speak with them first? What would your suggestion be to this consultant? What has worked for you? Post your suggestion by using the ‘Leave a Comment’ box below.

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Consulting Marketing 186

Kai Davis

DECEMBER 6, 2022

The Brain Audit ( [link] ) might be the book I’ve gifted the most. It’s that good of a book. The Brain Audit is one of those books that has changed my business, life, and approach to marketing more than anything else out there. The Brain Audit by Sean D’Souza. I did, however, sit down for a few minutes.

Productivity 52

Productivity Industry Marketing Consulting 52

The Fearless Marketer

SEPTEMBER 13, 2021

What is the biggest struggle you have with marketing your professional services? Is it your marketing message, creating your services/programs, clearly communicating your value, getting in front of prospective clients, the selling process, or something else? The first message of the book became clear quite quickly.

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Marketing Meeting 118

Markovitz Consulting

AUGUST 30, 2017

It's one of the most refreshing lean books I've read in a long time, and I strongly recommend it to anyone who is, well, practicing lean in their organizations. The book is an anthology with contributions by (as of this post) 16 different authors. It's the variety in tone, content, and style that really gives the book its charm.

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Tools Consulting Marketing Company 113

Kai Davis

DECEMBER 5, 2022

This week, I have book recommendations for you! With the Holiday season coming up, you’re likely thinking of books to buy those special (business) people in your life — or getting asked questions like, “Hey, uh, what books are you interested in? On to the first entry in this year’s book recommendation list!

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Sales System Small Business Marketing 52

Johanna Rothman

MAY 26, 2023

I am thrilled to announce a book birthday: Successful Independent Consulting: Relationships That Focus on Mutual Benefit. People often ask me how long it takes me to write a book. Every book takes the time it takes. Here's the story of the consulting book. I have a guideline for my books. I was wrong!)

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Consulting Guidelines Sales Conference 52

Jerry Fletcher

AUGUST 28, 2021

One thing marks them all: Best Seller Self-help books. The book, filled with proverbs (many of which he invented), was published continuously for 25 years and became one of the most popular publications in colonial America, selling an average of 10,000 copies a year. This may be the top selling self-help book of all time.

Marketing 98

Marketing Consulting Advertising Productivity 98

David A Fields

SEPTEMBER 12, 2014

A question I was asked: I just wrote a book, how can I leverage it to generate more income? What would your suggestion be to this consultant? What has worked for you? Post your suggestion by using the ‘Leave a Comment’ box below.

How To 186

How To Consulting Marketing 186

Management Consulted

NOVEMBER 1, 2014

If you want to submit a review on a book you’ve been reading, we’d love to hear from you! This book will train you to think differently and see business from a different perspective. This book will challenge you and encourage you as you go on a journey with the author through the life of Steve Jobs. consulting books'

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Productivity Company Training Training 174

Business Consulting Agency

NOVEMBER 21, 2023

To effectively connect with their audience and thrive in this competitive space, doctors providing these services and the companies facilitating them have turned to digital marketing as a powerful catalyst for growth and success. Leveraging digital marketing for medical concierge services delivers many advantages.

Marketing 52

Marketing Healthcare Advertising Engineering 52

Steve Shu Consulting

JULY 28, 2015

There are four books that I recommend as core to the generic practice of consulting. nurturing marketing and selling skills for consulting (for example, I highly recommend books like Winning the Professional Services Sale by Michael McLaughlin ). Finally, I just released a book entitled The Consulting Apprenticeship.

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Management Consulting McKinsey Interviews 150

Strategy+Business

NOVEMBER 6, 2017

Cathy Taylor reviews the best business books on marketing and sales of the year. Leading the pack is Superconsumers, by Eddie Yoon, a highly relatable book that describes how companies can thrive by identifying, catering to, and learning from their most committed and passionate customers.

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Marketing Sales Resources Data 53

David A Fields

SEPTEMBER 15, 2014

A question I was asked: Should I mail a copy of my book to a prospect or call them first and ask if they would like a copy? Consultants Creating Value Positioning Relationships adding value agreements Consultative selling Context Discussion Marketing positioning positioning. What would your suggestion be to this consultant?

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Consulting Marketing 170

Action Plan

AUGUST 29, 2023

I own books of quotations and look up quotations online almost every day. Marketing your professional services is a game. Until you do that, marketing will remain a mystery and a slog. Until you do that, marketing will remain a mystery and a slog. People really don’t like clever marketing. I love quotations.

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Marketing Report Course Strategy 52

Consulting Success

NOVEMBER 25, 2022

In his book Permission Marketing, Seth Godin explains that there are two forms of marketing: Interruption Marketing: the old, intrusive marketing methods where you interrupt your potential client. Permission Marketing: marketing methods where you draw potential clients in — inviting them to listen to your.

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Consulting How To Marketing 248

Management Consulted

DECEMBER 4, 2016

Today, we continue our series of book reviews with a look at Beyond the E-Myth, the latest in a long line of great books by Michael Gerber (a marketing genius who has built a world-wide web of products and services to help small businesses grow). Gerber begins by laying out a few basic concepts that guide the rest of the book.

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Enterprise Operations System Company 100

Chad Barr

DECEMBER 6, 2023

Recognizing their strengths and weaknesses compared to yours is key to enhancing your market position. Begin by asking targeted questions about these successful organizations: Market Presence: How do their market positions compare to yours? Get your copy of my latest new books available now on my Amazon’s author page.

Industry 52

Industry Marketing Benchmarking Analysis 52

Seth Godin Blog

DECEMBER 5, 2023

Marketing strategy: This is the work of positioning, story telling, status and affiliation. Good marketing strategy overcomes just about everything else. Some of my books are about this. It’s steady permission marketing, a thoughtful content strategy and a team of people who consistently and generously tell your story.

Marketing 39

Marketing Advertising Sales Resources 39

David A Fields

MAY 10, 2015

A consultant asked me this question: Do you send a copy of your book cold or use it as a follow-up to a phone call? Here’s the answer I gave when I was originally asked this question: I never send a book cold.

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Consulting Marketing 150

Chad Barr

MAY 17, 2023

Frequently, I’m asked, “How can content marketing expand my business?” ” To answer, let’s view content marketing as a strategic approach of publishing and sharing captivating, valuable content to attract and expand your client base. Sir Richard Branson wisely remarked, “Complexity is your enemy. .”

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Marketing Engineering Education Leadership 52

Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?

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Marketing Consulting Intellectual Property eBook 202

The Fearless Marketer

JANUARY 31, 2022

There are two things that make us struggle with marketing. The first thing is all the strategies and skills needed to market ourselves effectively. Those can be technically challenging, but there are endless articles, books, courses, and people who can help you with that stuff. I’ll be rejected and I can’t face that.

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Marketing Comparison Strategy Strategy 62

Consulting Matters

NOVEMBER 9, 2023

My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.” Grab your notebook and get ready for some powerful strategies and quick wins that will transform your website into your 24/7 marketing and sales team.

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Strategy Strategy Strategy& Resumes 156

Consulting Matters

NOVEMBER 9, 2023

My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.” Grab your notebook and get ready for some powerful strategies and quick wins that will transform your website into your 24/7 marketing and sales team.

Strategy 156

Strategy Strategy Strategy& Resumes 156

Management Consulted

MAY 29, 2016

Welcome to yet another opportunity to gain valuable insights from a book review, written by Preeti Vemu, MC intern, MC events organizer extraordinary, and an ex-Deloitte consultant. In this book, you will find more articles than you can stomach – awesome articles capturing key insights from the 1960s and moving forward to 2005.

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Boston Consulting Group Groups Strategy Strategy 100

Women in Consulting

SEPTEMBER 22, 2017

So I gathered my courage and wrote my first book, Subscription Marketing. Here are three things I learned in the process of fulfilling this neglected, longtime ambition: Writing a book deepens your expertise. Most of my adult life, I thought that I had to be an undisputed expert in a topic before I could write a book about it.

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Interviews Conference Media Video 90

Management Consulted

DECEMBER 23, 2013

We’re starting a series of guest posts offered by staff, readers and interns that are reviews of books we think are helpful for those interested in consulting (specifically) and business (in general). If you want to submit a review on a book you’ve been reading, follow the same format, target 600+ words and send it over by email!

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Strategy Strategy Strategy& Oliver Wyman 139

Chad Barr

JUNE 7, 2023

.” With this in mind, it’s clear that the landscape of digital marketing is continuously and rapidly evolving, transforming and impacting our lives and businesses across various aspects. Today, let’s delve into four of these crucial aspects: Personalization: This has become a focal point in digital marketing.

Marketing 52

Marketing Engineering Data Tools 52

The Fearless Marketer

JUNE 7, 2021

Recently, when I took a close look at the marketing that has worked best for me over the past 35 years, two things popped out. Hence: Proactive Experience Marketing. So I started to get myself booked for talks (which is one kind of experience). Can you still do Proactive Experience Marketing? That’s your job. Definitely!

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Marketing Meeting Productivity Sales 62

Seth Godin Blog

JANUARY 30, 2022

My bookshelves are filled with books I’ve read once. Marketing Lessons From the Grateful Dead by David Meerman Scott. But there are others that I come back to again and again. I hand them out like Halloween candy to colleagues, and often, they end up paying them forward as I did. Authors and ideas for the long haul.

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Marketing 38

Jerry Fletcher

SEPTEMBER 19, 2020

Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. Then my client offered a book in a webinar he was doing with 2 other experts. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc.

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Marketing Consulting Software Intellectual Property 97

Tom Spencer

MARCH 24, 2018

When Jim Collins, author of the book “How the mighty fall”, was first asked this question by a business executive he was astounded, not being able to answer it. As one reads the book, it becomes evident that the fundamentals of sustaining success are similar for both individuals and organizations. Stage 3 – Denial of risk and peril.

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Airlines Capgemini Industry Groups 101

ConsultX

AUGUST 10, 2021

Our list of highly recommended books to help you succeed as a consultant. By the end of this book, listeners will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. The resulting confession from the Devil made this book so controversial as to remain unpublished for over 70 years.

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Consulting Small Business Video Ethics 52

Strategy+Business

DECEMBER 1, 2013

For the authors of this year''s best business books, the essence of marketing is increasingly the customer experience, much of it digitally delivered. Taglines be damned, it''s time to address how customers experience your brand.'

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Marketing 53

Jerry Fletcher

FEBRUARY 13, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy. Notice the dates. Only one is as recent as 2020.

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Marketing Consulting Ethics Survey 69

Seth Godin Blog

MAY 5, 2020

Today, the new book from Jacqueline Novogratz arrives. This is an important book, now more than ever. Retail truth-speaker Steve Dennis debuts with a definitive book about the future of stores. Eliot Peper has a new book this month. And I loved Ted Chiang’s Exhalation , a book of short stories.

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Handbook Retail Media Culture 36

Jerry Fletcher

JUNE 27, 2020

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Then a pandemic got in the way.

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