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Achieving Startup Success via Product-Market Fit

Tom Spencer

Others have developed theories to explain why businesses fail and what criteria distinguishes successful founders from unsuccessful ones. While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail.

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Business Ecosystems: Building Stronger Connections

Tom Spencer

Apple’s and Amazon’s product lines are showcase examples of how to build a business ecosystem. In short, it means that companies are expanding beyond their traditional core products in order to increase opportunities for cross-selling and to boost customer ownership. Not likely.

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Unlocking a Career as a Marketing Consultant

Tom Spencer

To do this, they should possess a keen understanding of the client’s target market and existing customer base, as well as the ability to recommend clear and actionable strategies to increase sales, expand the customer base, and develop new product offerings that will appeal to customers.

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Managing your Energy, Time, and Tasks to have a Complete Day

Tom Spencer

emails, reading articles, researching information) and acts as a reminder of what I did during the day when I do an end of day review. Traveling and eating. During your first position and once you receive a promotion, you will be developing or deepening your foundational knowledge for your industry and job responsibilities.

Energy 154
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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. Pricing strategy is not one-size-fits-all.

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Just How Bad Is Business Travel for Your Health? Here’s the Data.

Harvard Business

I went with the pizza, but my lack of choices was annoying — so much so that, when I got home, I started looking into the data on health and travel for work. According to the Global Business Travel Association and American Express , Americans took more than 500 million domestic business trips in 2016.

Travel 28
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6 Ways to Move Beyond the Commodity Mindset

Consulting Success

A man named Kyoji, who had grown up on this island but had spent 40+ years travelling around the world building several international brands and businesses. The store specializes in and sells products made from oranges – especially juices. The company developed a solid product and charged a premium for it.

Retail 213