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Achieving Startup Success via Product-Market Fit

Tom Spencer

While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. Why waste years scaling up a product that from the outset never performed the job that customers needed doing? In this article, I will share three tips for startup success.

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Productivity Boost for Consultants

Consulting Success

Productivity Boost for Consultants is a post from: Consulting Success.

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Business Ecosystems: Building Stronger Connections

Tom Spencer

Apple’s and Amazon’s product lines are showcase examples of how to build a business ecosystem. In short, it means that companies are expanding beyond their traditional core products in order to increase opportunities for cross-selling and to boost customer ownership. Not likely.

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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. Pricing strategy is not one-size-fits-all.

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Just How Bad Is Business Travel for Your Health? Here’s the Data.

Harvard Business

I went with the pizza, but my lack of choices was annoying — so much so that, when I got home, I started looking into the data on health and travel for work. According to the Global Business Travel Association and American Express , Americans took more than 500 million domestic business trips in 2016.

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It’s my birthday and I got you a gift (The Complete Independent Consulting Manual)

Kai Davis

You can download the book in epub, mobi, and PDF with all 25 articles from 12 authors and watch the six expert roundtable videos on YouTube with almost five hours of content. With 25 articles from 12 different authors and six roundtable video panels, this is packed with actionable information. All for free. No email opt-in required. ?

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Unlocking a Career as a Marketing Consultant

Tom Spencer

To do this, they should possess a keen understanding of the client’s target market and existing customer base, as well as the ability to recommend clear and actionable strategies to increase sales, expand the customer base, and develop new product offerings that will appeal to customers.