Remove 2017 Remove Marketing Remove Productivity Remove Sales
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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. Consider Product ABC from a leading retailer. Reading Time: 4 minutes. Types of MMM.

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Making a Sale in 2017

Martinka Consulting

Not as in selling a business but selling your product or service. It’s inevitable whenever I’m working with a business owner client the subject ends up on sales (often combined with marketing). Too many people equate sales with 1960’s and 1970’s hard sell techniques dramatized by used car lots, carpet stores, etc.

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5 Classic Marketing Mediums That Still Work in 2017

Tom Spencer

Branded Products. There are an infinite number of product choices and designs you can use to advertise your company, so think carefully about the demographic of your customers and what items they are most likely to appreciate and utilise for many years. Direct mail. Self Expression.

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Does Your Team Hoard Information?

Harmonious Workplaces

When auditing a sales report, the CRM manager notices the report omits contact information for many company accounts. The sales manager states that he doesn’t trust the other salespeople to not “steal his contacts,” so he does not report contact information, communications, or other data pertaining to his deals. Why allow stinginess?

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Recruiters You Should Meet to Staff for Success

Harmonious Workplaces

Retained search firms and recruiters play a crucial role in attracting and retaining human capital in organizations across cultures (Allen & Vardaman, 2017). Without a recruitment firm’s assistance, a company’s internal staff must handle these tasks, which can detract from their core responsibilities and reduce overall productivity.

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Strong Economy – Strong Buy-Sell Market

Martinka Consulting

Record number of small business sales in 2018! More businesses sold after being advertised on bizbuysell.com than any other year, and 2017 was 25% higher than 2016. Second question: is there similar activity with larger companies, small, mid-sized, and lower middle market firms? This as per bizbuysell.com. Pretty small.

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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.