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“Retiring? Why? What then?!”

Kai Davis

I’ll be here sharing marketing, growth, and entrepreneurship tips, advice, and stories until they pry my Ono-Sendai keyboard out of my hands. Behind the scenes, I’ve been working on marketing and strategy for kai davis dot com in advance of a Q1/Q2 marketing push. This was both metric and sanity driven!). Second: “Why?”.

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Rethinking Marketing Measurement from the Ground Up - SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE

Harvard Business

By Matt Lawson, Managing Director, Ads Marketing at Google. It happened slowly at first … but today 91 percent of smartphone users turn to their phone for ideas while doing a task (Source: Google/Ipsos, “Consumers in the Micro-Moment” study, March 2015). Consumers expect more of marketers now.

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The 2016 Value Creators Rankings

BCG

The 2016 rankings are based on an analysis of TSR at approximately 2,000 companies worldwide from 2011 through 2015. To arrive at this sample, we began with TSR data for nearly 44,000 companies provided by S&P Global Market Intelligence. The global and industry rankings are based on five-year TSR performance from 2011 through 2015.

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Bridging Organization Design and Performance

Kates Kesler

The economic recovery of 2010-2015 has triggered a number of high-profile mergers, but even more break-ups and spin-offs among large global companies, particularly those based in the US. GOMs are typically composed of three dimensions: Geographic market units (regions, countries, or country clusters). Greg Kesler and Amy Kates.

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Friday Fusion: August 21, 2020

Tsavo Neal

The best theme on the market for consultants is X Theme by Themeco. X Theme is the perfect theme for creating effective digital marketing materials for consultants. Tsavo Neal — Designer & Content Marketer. Tsavo Neal Consulting – Founder & Digital Marketing Consultant (OCT 2016 – PRESENT). EXPERIENCE.

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Why CEOs Can’t Dance Redux

Rick Conlow

GM market share fell from 62.6% to 17.9%, from 1980 to 2015. CEOs focus on data, facts, figures, and metrics. A finance executive said this of the decades-old corporate attitude, “We are GM. We know everything. We don’t need to change.” ” How wrong they are! This list goes on, but you get the picture.

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What You Need to Know About Globalization’s Radical New Phase

BCG

Brexit has certainly thrown markets, exchange rates, and consumer confidence into turmoil, but the model of globalization that has developed over the past 200 years started showing signs of change well before the referendum. And FDI as a share of total investment has been declining even as total global investment has increased.

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