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Less Marketing, More Consulting — How To Win Projects Within Your Network with Stuart Friedman: Podcast #19

Consulting Success

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Never neglect your network!

Marketing 182
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Music for Motivation and Resilience

Harmonious Workplaces

Performance and Resilience Through Music Outside of high-school band, where we competed in marketing and concert competitions, and a brief stint in little league baseball as a child (Marquette Park T-Ball and Gage Park Little League), I have not participated much in group sports. Glowinski, D., Chiorri, C., & Grandjean, D. Sanseverino, D.,

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Are Your Values Worth the Paper They’re Printed On?

Markovitz Consulting

When the firm lost 30% of its orders overnight in 2008, the CEO asked everyone to take a month off without pay, rather than laying off one-third of the workforce. Since that time, he’s run the company very conservatively, so that they have the financial resources to withstand another shock. But not every company lives up to its values.

Financial 147
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A New Quest for Consultancy: Transitioning from Just-in-Time Logistics

Tom Spencer

For instance, in the lead up to the 2008 Great Recession, McKinsey actively promoted mortgage securitization , alongside EY which was involved with Lehman Brothers’ accounting fraud allegations [pdf]. The 1973 Oil Crisis exposed the vulnerability of resource-intensive manufacturing.

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Matrix Structures and Virtual Collaboration (Kates and Erickson, Handbook of High Performance Virtual Teams, 2008)

Kates Kesler

Chapter in The Handbook of High Performance Virtual Teams, 2008. The need to integrate resources and reconcile opposing objectives creates the challenge of designing mechanisms that will foster true collaboration, instead of simple compromise. Virtual Collaboration in a Matrix Organization. Amy Kates and Paul J.

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The Importance of Perspective

CaseInterview.com

It’s an insight that I shared with a few thousand CEOs during the 2008 to 2009 Great Recession. It turns out that all of their sales and marketing materials were geared toward the message, “why buy from us vs. another direct competitor.”. Additional Resources. I do not want free resources. It’s all about perspective.

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We May Not Have a Clear Path, But We Each Have One

Harmonious Workplaces

In 2001, Michael hired a no-name like me after an informational interview to become the Associate Marketing Director for GIA Publications. He entrusted me to craft my own job, manage my own way of doing things, and develop and refine systems for various marketing jobs, from trade show exhibits to catalog publishing.

Hotels 52