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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Achieving Startup Success via Product-Market Fit

Tom Spencer

It has come to be known as product-market fit. After lack of funding, failure to achieve product-market fit is the most common reason that startups fail. Thus, achieving product-market fit should be a top priority for any founder looking to achieve long-term success. What problems do customers actually have?

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7 Consulting Proposal Tips to Close That Sale

Tom Spencer

Writing a consulting proposal that closes a sale can be challenging, and as a result it may be difficult to figure out why your proposals are getting rejected. Have a Sales Conversation First. Discuss all relevant information during your initial sales call, before you send the proposal. A proposal should never be a cold sell.

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The Lockdown Unlocks Real Work

Markovitz Consulting

Low-value travel? The sales, marketing, product, and customer service teams were stuck at the 11th hour (well, the 12th hour, actually) adjusting for the CEO’s violation of structure. As they put it, “the lockdown has unlocked real work” by reducing or eliminating the complicatedness of the traditional work environment.

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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

Consider what’s happened with travel: With the explosion of internet travel sites in the 2000s, consumers took charge of their own travel, and travel agencies hemorrhaged business. According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015.

B2B 35
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Marketing Planning for Consultants

Women in Consulting

There are many ways of marketing your consulting services. How could you choose your choice of travel, and what to do once there, without knowing where you are going ? Likewise, before using the tactics of marketing, make sure you know where you are going before you plan how to get there. But first, make sure you have a plan!

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How Smart Speakers Are Poised to Reinvent the Travel Industry

Harvard Business

Travelers with an Alexa device at home can book a car rental or hotel through Expedia and Kayak. On many fronts, artificial intelligence-powered smart speakers and apps seem poised to become the world’s virtual travel agents. People can even book flights through voice-enabled Google Search. Adopting AI. Sponsored by SAS.

Travel 33