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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. In this article, we will examine 5 strategies that you can adopt to increase your chances of success. Ideal backgrounds include business communication, public relations, marketing, journalism, and advertising.

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Virtual Coaching is Inevitable but is it Effective?

Organizational Talent Consulting

Affordability improves through reduced travel and associated time out of the office costs. Although evidence suggests that the challenges with the lack of multiple cues and sharing emotions could be moderated by a skilled virtual coach, it is best to look at each client's situation and needs uniquely rather than a one size fits all strategy.

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Micro-influence: This 1 strategy can grow your practice locally, regionally, or nationally

Rod Burkert

These practices “travel well.”. There is a new strategy gaining momentum: micro-influence. He advertises his divorce expertise in local bar association journals. The post Micro-influence: This 1 strategy can grow your practice locally, regionally, or nationally appeared first on rod burkert. You probably do.

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Robo-Journalism Will Produce 1 Billion Web Stories in 2015 (This Isn't One of Them); McJournalism Coming Up

MishTalk

McJournalism Coming Up With that journalism backdrop, please consider You’ll be Sorry When the Robot Journalists Take Over by Irish Times writer Jennifer O’Connell. Each piece would have taken most of a day and some travel to research, and a couple of hours to write. The pay was $50 per piece, expenses included.

Journal 28
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Google Enters the Hotel Business, Takes on Advertisers Priceline, Expedia, and Trip Advisor

MishTalk

Thus, I welcome the Wall Street Journal report Google Checks In to the Hotel Business. Google is adding more photos and reviews to its hotel listings, so they increasingly resemble those of travel search sites such as Priceline Group Inc. The idea is to encourage travelers to plan more of their trips directly on Google.

Hotels 69
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It’s Counter-Intuitive – Buy the Company and Lower Prices

Martinka Consulting

I liked the pictures in the Wall Street Journal showing the price of bananas before and after the deal closed. Amazon’s strategy will no doubt work. Once their people will buy other things because it’s easier and cheaper to pay a little more versus traveling somewhere else to save 43¢ per pound.

Company 40
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3 Steps to Cultivate an Innovation Culture

Organizational Talent Consulting

Space travel alone is challenging, but reusing a rocket by landing it on a drone ship takes the complexity to another level. International Journal of Qualitative Studies on Health and Well-being, 10 (1), 27990-27990. Journal of Business Venturing, 32 (3), 280-301. I like adopting the paradigm of experimentation. Kollmann, T.,

Culture 52