Remove Fashion Remove Marketing Remove Productivity Remove Sales
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Successfully Marketing Products With Professional Help

Business Consulting Agency

Selling products these days can be a very lucrative business. Some products sell better than others. What comes into fashion or is trending and so on. Many factors impact a business that sells products. Many factors impact a business that sells products. This is true for traditional and online sales.

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Leveling Up: Consulting Skills for an AI-Powered World

Tom Spencer

For example, in a retail setting, let’s say a fashion clothing client wants to understand the purchasing behaviour of their customers. Consultants are still needed to interpret the results, identifying key trends and patterns, and making recommendations that can help the client to increase sales and customer satisfaction.

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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

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The Ansoff Matrix

Tom Spencer

A framework to help executives, senior managers and marketers devise strategies for future growth. The Ansoff Matrix is particularly useful for strategic planning because it provides a framework to help executives, senior managers and marketers devise strategies for future growth. What is a Product-Market Growth Strategy?

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Cracking Pricing Strategy Case Studies

Tom Spencer

The first option to price a product is to look at how much it costs the company and then to set a price by adding a markup so that the company earns a certain profit margin on each unit sold. Here are the typical questions you need to go through for cost-based pricing: What are the variable costs for the product you are pricing?

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Options for Post Consulting Careers

CaseInterview.com

I imagine someone interested in product/marketing management is better off going into industry. If someone works in industry for three years in marketing, they have three years of experience in marketing. Or are clients unhappy because your products stink? Work in product management. Any thoughts?

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Getting Buyer’s Journey Mapping Back On Track

Prudent Pedal

Well, we’ve reached the point where Marketing has ruined a good thing once again. We did it to social media, buyer personas, podcasting, marketing automation, Christmas, Easter, and Memorial Day. Buyer’s journey mapping has grown in importance for professional services firms as more firm solutions have become productized.

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