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Successfully Marketing Products With Professional Help

Business Consulting Agency

Selling products these days can be a very lucrative business. Some products sell better than others. What comes into fashion or is trending and so on. Many factors impact a business that sells products. Many factors impact a business that sells products. This is true for traditional and online sales.

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(Value Stream) Map Your Way to a Better Post-Covid Future

Markovitz Consulting

Value stream maps (VSMs) show both the material and the information flow in any kind of end-to-end process such as order to cash, or new product introduction. In total, the back and forth shipping of samples could add weeks to the product development timeline. What is value stream mapping?

Sales 147
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Leveling Up: Consulting Skills for an AI-Powered World

Tom Spencer

For example, in a retail setting, let’s say a fashion clothing client wants to understand the purchasing behaviour of their customers. Consultants are still needed to interpret the results, identifying key trends and patterns, and making recommendations that can help the client to increase sales and customer satisfaction.

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Know Your Weaknesses

CaseInterview.com

I’m terrible at attention to detail (it hurts my brain too much) and even worse at anything aesthetically oriented (anything from fashion to website design to creating visually impactful slides). When I buy a new product, the first thing I do is throw out the product manual. If you’re not great at sales, find someone who is.

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Understanding the Rationale

CaseInterview.com

If your VP of sales wants to change the sales compensation plan, you want to ask. If your VP of engineering wants to do a complete technical redesign of your flagship product, you want to ask. Then I asked, "Do they go to Facebook to learn more about your products?" You want to do this in a step-by-step fashion.

Fashion 68
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Cracking Pricing Strategy Case Studies

Tom Spencer

The first option to price a product is to look at how much it costs the company and then to set a price by adding a markup so that the company earns a certain profit margin on each unit sold. Here are the typical questions you need to go through for cost-based pricing: What are the variable costs for the product you are pricing?

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The Ansoff Matrix

Tom Spencer

THE Ansoff Matrix (referred to by some commentators as the Product/Market Expansion Grid) was developed by a Russian-American mathematician named Igor Ansoff , and first explained in his 1957 Harvard Business Review article entitled Strategies for Diversification. What is a Product-Market Growth Strategy? Background.