Tom Spencer

APRIL 21, 2023

For example, in a retail setting, let’s say a fashion clothing client wants to understand the purchasing behaviour of their customers. The client can use this insight to target their marketing campaigns and direct their product development efforts accordingly.

Consulting 88

Consulting Data Healthcare Ethics 88

Tom Spencer

AUGUST 24, 2019

Being a product manager requires taking responsibility. You are the ambassador of the product. You’re responsible for it from its first fuzzy idea, to concrete concept, through production, launch, and all the way to maturity stage. Stepping into the Product Manager Role. Product Manager Career Paths.

Productivity 60

Productivity Fashion Advertising Recruiting 60

Seth Godin Blog

MARCH 9, 2023

When the public markets want the organization to move beyond novelty seekers and reach the masses. On the other hand, most tech companies and fashion brands lose their mojo and their masses when they try to be the regular kind. Suddenly, the dancing that used to work is the very thing that is a problem.

Fashion 38

Fashion Advertising Travel Company 38

Tom Spencer

OCTOBER 8, 2013

A framework to help executives, senior managers and marketers devise strategies for future growth. The Ansoff Matrix is particularly useful for strategic planning because it provides a framework to help executives, senior managers and marketers devise strategies for future growth. What is a Product-Market Growth Strategy?

Transportation 113

Transportation Productivity Development Marketing 113

Tom Spencer

OCTOBER 19, 2019

The first option to price a product is to look at how much it costs the company and then to set a price by adding a markup so that the company earns a certain profit margin on each unit sold. Here are the typical questions you need to go through for cost-based pricing: What are the variable costs for the product you are pricing?

Case Study 60

Case Study Case Studies Study Strategy 60

CaseInterview.com

OCTOBER 30, 2019

I imagine someone interested in product/marketing management is better off going into industry. If someone works in industry for three years in marketing, they have three years of experience in marketing. Or are clients unhappy because your products stink? Work in product management. Any thoughts?

Oliver Wyman 40

Oliver Wyman Consulting Case Interview McKinsey 40

MishTalk

AUGUST 11, 2015

Economists expected bounce in productivity, and got one, but it was a bit weaker than than the Bloomberg Consensus Estimate of 1.6%. A bounce back for output gave first-quarter productivity a lift, up a quarter-to-quarter 1.3 Looking at year-on-year rates, growth in productivity is very slight at only plus 0.3 percent vs 2.3

Retail 28

Retail Productivity Fashion Software 28

1 to 1

JULY 29, 2022

Insights into what customers want and need are more important than ever as the economy and market conditions change. Better insights = happy customers Luke Lee, CEO of PalaLeather , a fashion company and retailer, agrees that customer insights are essential.

Data 29

Data Apparel Automotive Balance Sheet 29

Tom Spencer

OCTOBER 29, 2021

Social entrepreneurship combines the problem solving, product design, and strategic implementation associated with traditional entrepreneurial and consulting roles with large scale societal impact. Projects have ranged from database management and data survey to impact assessment and market research. Enter Social Entrepreneurship!

Consulting 88

Consulting Engineering Case Interview Survey 88

Harvard Business

MAY 3, 2016

.” Observers debated whether this was lazy branding or a very deliberate effort to market the iPad as a sibling to the Mac. Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. That’s why Harvard Business School marketing professors John T.

Education 29

Education Productivity How To Research 29

Tom Spencer

NOVEMBER 8, 2015

These are great for: Trial marketing a new brand, product, or testing out a new region. Advertising and Marketing. It only takes a little imagination to realize that an empty shop window makes for a great spot to place advertising and marketing. Selling seasonable items (e.g. Christmas, Halloween, etc). Showroom space.

Advertising 60

Advertising Small Business Fashion Media 60

BCG

APRIL 13, 2016

In an increasingly complex world, companies have to do business in many different markets, work with many different brands, partner with many different suppliers, and use many different operational structures in many different businesses. Perspective Wednesday, April 13, 2016. Their watchwords have been focus, streamline, and lean.

Fashion 40

Fashion How To Operations Development 40

Tom Spencer

MARCH 16, 2014

If you are thinking about producing a strategic plan, developing a new product, entering a new market, engaging in a new venture, or financing a project then it probably makes sense to understand the big picture issues that could affect your success. Availability of credit (consider also the liquidity and depth of the credit markets).

Analysis 114

Analysis Intellectual Property Trends Ethics 114

1 to 1

JULY 7, 2021

asked Lee Petersen, EVP of thought leadership and marketing at WD Partners, a strategy and design firm. C&A Brasil, for example, the Brazilian arm of a European chain of fast-fashion clothing, saw purchases through its WhatsApp channel grow exponentially during the pandemic. to more than $4.4

Retail 26

Retail Fashion Data Sales 26

BCG

SEPTEMBER 6, 2016

Having reshaped the print media and music industries, digital disruption is now sweeping through the rest of media in similar fashion, rendering traditional video distribution models outmoded. Article Tuesday, September 06, 2016. Now, it’s TV’s turn.

Media 40

Media Meeting Fashion Advertising 40

Harvard Business

APRIL 7, 2016

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. For people in other professions, it may be Quora, a website that hosts questions and answers on subjects from programming languages to fashion to the outbreak of the Zika virus. What’s the trick?

Recruiting 28

Recruiting Recruitment Talent Strategy 28

Harvard Business

SEPTEMBER 27, 2017

And at Greycroft, a venture capital firm, investor Teddy Citrin has laid out a veritable map for the further disruption of every consumer products category. “Personal experience makes me a more effective marketer.” ” Give Employees Direct Access to Consumers. Help Employees Embrace Agility.

Fashion 45

Fashion Media Agile Sales 45

freshminds

MARCH 5, 2018

Investment banking case studies are a lot more quantitative and tend to focus on reading financial statements and based on a corporate finance deal e.g. a company going public on the stock market. Note that they are not looking for a “right answer”; they are looking for a “right method” Types of case studies.

Case Study 53

Case Study Case Studies Study Case Interview 53

freshminds

SEPTEMBER 22, 2015

As consumers increasingly use their mobiles to become more knowledgeable about products - and even use their phones as an in-aisle companion whilst shopping in-store - the influence of mobile phones on shopping is something a consultant cannot ignore in their financial and business model advice. Comparison websites. Payment Apps.

Retail 40

Retail Comparison Sales Media 40

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 35

B2B Education Media B2C 35

Harvard Business

SEPTEMBER 24, 2018

“Our ultimate marketing mission is to make Chipotle not just a food brand but a purpose-driven lifestyle brand,” the company’s new head of marketing said. ” Surely marketers with big dreams can come up with bolder real-world strategies than these. ” Peddling burritos? Selling sweets? “Camper?”

Hotels 28

Hotels Retail Fashion Marketing 28

Prudent Pedal

JANUARY 21, 2020

Well, we’ve reached the point where Marketing has ruined a good thing once again. We did it to social media, buyer personas, podcasting, marketing automation, Christmas, Easter, and Memorial Day. Buyer’s journey mapping has grown in importance for professional services firms as more firm solutions have become productized.

B2B 52

B2B Sales Sports Marketing 52

Harvard Business

JANUARY 3, 2017

Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. All too often they don’t. Improving perception.

Retail 49

Retail Survey Comparison Bain 49

Harvard Business

FEBRUARY 1, 2018

For example, well-managed consolidators such as Dell Technologies are doing well in this market. But, for most companies, outsize returns are likely to come from three other sources: Investing in productivity-enhancing capital. The tax law allows 100% expensing of much new capital expenditure.

Cash Flow 33

Cash Flow Retail Fashion Efficiency 33

Harvard Business

MAY 18, 2018

At Dorchester Collection of ultra-luxury hotels, we use big data and analytics to help us improve our guest offerings and marketing. We began by studying the market. Data-Driven Marketing. Clearly, many were either participants in or close observers of the high-fashion world. Ron Berg/Getty Images. Sponsored by Google.

Hotels 28

Hotels Data Fashion Media 28

Harvard Business

APRIL 12, 2018

.” Embracing market risk in our careers is a high-percentage move. We are increasingly aware of the importance of assuming market risk when it comes to starting or growing a business, but assuming market risk is also a critical accelerant of the personal disruption that fuels individual career growth.

Chemicals 52

Chemicals Banking Film Fashion 52

Harvard Business

JUNE 17, 2016

In short, growth comes from the entire company, not from any particular product or service. In everything it does, the company pays as much attention to its growth engine — its ability to manage innovation and launch consistently valuable products — as in any particular garment or device it sells. What do they offer us?

Company 28

Company Engineering Apparel Energy 28

Harvard Business

DECEMBER 30, 2016

But over the last two years, Daniela Simpson, the director of marketing, helped it achieve 15% revenue growth per year, which is seven times higher than category growth. Simpson quickly shifted her focus away from the hard candies line and launched new gummy products using existing excess capacity in a plant.

Advertising 35

Advertising Fashion Productivity Company 35

Brimstone Consulting

DECEMBER 15, 2020

When Andy Frawley took on the roles of Chief Executive Officer and Vice Chairman of the Board of Directors in July 2018, the company faced several challenges, including business inefficiencies stemming from a recent merger and inapt product and go-to-market strategies.

Leadership 62

Leadership Agile Operations Survey 62

Harvard Business

MAY 25, 2018

In recent years, marketers have lived through the Era of Big Data, and the Era of Personalization, and now we are living through the “Era of Consent.” Marketers across the European Union (EU) have been preparing for this new regulation for months. Personalization and Customization: The Answer to Retaining Customers.

Data 28

Data B2B How To B2C 28

MishTalk

JANUARY 1, 2014

Colorado and Washington are creating a recreational market in which local authorities will oversee growing, distribution and marketing -- all of it legal -- for people to get high just for the fun of it. The market is huge: from $1.4 The market is huge: from $1.4 One was the hemp industry, the other was DuPont.

Retail 77

Retail Industry Sales Fashion 77

Harvard Business

MARCH 3, 2017

It’s common for discount upstarts to enter well-established markets. The aim of discount companies is to both steal customers from incumbents and serve new customers by growing the market. Many companies only offer one option — the best — which includes a wide gamut of services or products.

Airlines 28

Airlines Travel Fashion Productivity 28

LSA Global

APRIL 18, 2017

Yes, the “old fashioned” bookstores all struggle to compete with online book sales but Borders had additional challenges they failed to meet. The third and final nail on the coffin was that they didn’t read their market right – a fatal change management mistake. The company failed on multiple fronts. Autopsy #2 – Hummer.

Change Management 34

Change Management Management Film Pharmaceuticals 34

Harvard Business

AUGUST 4, 2017

However it plays out, Amazon’s outreach exposed a digital divide in the consumer products world. Luxury brand Burberry maintains microsites where customers share snapshots of themselves in their own Burberry coats, and streams exclusive fashion shows for younger users of its mobile app. Use the right digital channels.

Retail 28

Retail Apparel Media Fashion 28

Harvard Business

OCTOBER 4, 2016

In a previous piece I discussed why some AR apps are destined to be forgotten as gimmicks, and what mistakes marketers should avoid when trying to deploy them. The application was one of the first marketing campaigns that allowed interaction with a digital model in real time. Phase 2: Trying on products at home.

Tourism 34

Tourism Fashion Software Development 34

Harvard Business

AUGUST 26, 2016

Measuring Marketing Insights. All of these things can dramatically influence your need for products and services. Consider a few examples: Trends in religious growth are one of the best predictors of fashion-related categories. But some forecasts focus too much on macro data, like GDP, urbanization, and population growth.

Fashion 28

Fashion Education Data Trends 28

Harvard Business

DECEMBER 7, 2017

Among other things, there is growing demand from both retail and institutional investors to align their capital with better environmental and social outcomes, and more resources going into index fund or quasi-indexing products. Some see them as a natural evolution, and a smart choice for many non-professional investors.

Chemicals 28

Chemicals Industry Metrics Financial 28