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Achieving Startup Success via Product-Market Fit

Tom Spencer

While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. Why waste years scaling up a product that from the outset never performed the job that customers needed doing? It has come to be known as product-market fit.

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Navigating a Downturn: Strategies for Business Resilience

Tom Spencer

Although it is fairly common for a successful business to generate 80% of its profits from 20% of its products, relying heavily on a small number of products, services, or markets exposes a business to significant risk. Diversify Revenue Streams One fundamental strategy for business resilience is to diversify revenue streams.

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Business Ecosystems: Building Stronger Connections

Tom Spencer

Apple’s and Amazon’s product lines are showcase examples of how to build a business ecosystem. In short, it means that companies are expanding beyond their traditional core products in order to increase opportunities for cross-selling and to boost customer ownership. Not likely.

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Examples of Concluding Your Case Interview (Part II)

Tom Spencer

What I’m going to do in this post is to give two examples of conclusions to the same case interview: one okay conclusion and one great conclusion. He’s also an avid traveller with passion for FinTech, marathon, and blogging. Okay Conclusion. The market seems to be growing so that looks quite attractive for the client. Image: Pexels.

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Remote Work & Office Work – Discovering the Mutual Benefits

Tom Spencer

Whilst remote working has brought many benefits – increased flexibility, reduced travel costs, and resulting lower pollution – it has come with its own set of drawbacks. This increases communication effectiveness but can reduce productivity due to a split focus on work and interaction.

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Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

While electric vehicles are already replacing conventional automobiles, no electric aircraft is ready for large scale commercial production that can usher in a sustainable revolution in aerospace. Sub-orbital travel, popularized in 2021 by Jeff Bezos, Richard Branson, and Elon Musk, is projected to become a $3.5 Technology Advancement.

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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.