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Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions

Johanna Rothman

In product development, we often use the words, “user” and “customer” interchangeably. But they mean different things depending on the type of product you create. It's time to clarify who we want to satisfy, so we can make better product decisions. Users use the product. Not all mass-market Buyers are also users.

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Business Ecosystems: Building Stronger Connections

Tom Spencer

Apple’s and Amazon’s product lines are showcase examples of how to build a business ecosystem. In short, it means that companies are expanding beyond their traditional core products in order to increase opportunities for cross-selling and to boost customer ownership. Not likely.

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Telecom Leader Accelerates Business Growth Through Coaching

Brimstone Consulting

CASE STUDY Telecom Leader Accelerates Business Growth Through Coaching A global telecommunications provider engaged Brimstone to design and facilitate leadership development cohorts, build an inclusive global Sustainability Plan, and coach leaders across the US and Europe.

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Top 10 Consulting Firms in the Middle East

Management Consulted

Bain’s major industries of importance in the Middle East include Airlines & Transportation, Media, Mining, Oil & Gas, Retail, Private Equity, Social & Public Sector, Technology, Telecommunications, Utilities and Alternative energy (the oil will run out one day!). bravo Deloitte!).

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When is “Agile Scaling” the Answer?

Johanna Rothman

My very first job out of school was a development role on a very large telecommunications system for the Department of Defense. We probably could not have developed that telecommunications system with 12 people. Or, often, the product results the management wants. No, none of them had. My First Scaling Experience.

Agile 70
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Mergers & Acquisitions: Strategy

Tom Spencer

MERGERS have had a ubiquitous presence in the news recently as leaders in the airline , publishing , and telecommunications industries have taken steps to consolidate. Just this week, two of the largest advertising entities, Omnicom and Publicis, announced a $35.1 billion merger.

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Digital Adoption: A vital step in business transformation to achieve higher for your business

Eupnea Management Consulting

The impact and change caused is unprecedented in how we learn, develop, express ourselves and respond, who and what we prefer and value, and whether we perceive and feel similarly or differently with others for all kind of aspects about our material and immaterial world. In the business world, business response is not even.