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5 Strategies for Success in Product Management

Tom Spencer

In the competitive, fast-paced, and ever-evolving landscape of technology and business, the role of a product manager is pivotal. A great product manager is not just a project coordinator, they are visionaries, strategists, and leaders. As such, effective communication is the backbone of successful product management.

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Customers Prefer to Crowdfund Products They Can Improve

Harvard Business

Platforms like Kickstarter and Indiegogo have not only broadened access to funding to companies that might struggle in the capital markets but have also transformed the way companies connect with consumers during product development, replacing focus groups with real customers who have a stake in the final product.

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Business Development and Networking During a Pandemic Lockdown

Successful Independent Consulting

The #1 FUD (fear, uncertainty, doubt) among independent consultants involves business development. How can I develop a steady pipeline of leads? And now, with everyone stuck at home because of the COVID-19 shelter-in-place orders, business development and the networking that fuels it seem impossible. But that’s not the case!

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Managing Meetings: How to Drive Productivity and Success

Tom Spencer

Meetings can either be a powerful catalyst for collaboration and decision-making or a drain on time and productivity. Whether you are in consulting, strategy, operations, or product management, the ability to manage meetings effectively is a crucial skill that can significantly impact the success of your endeavors.

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What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. Analysts and professionals alike tend to argue that account based marketing (ABM) is not new.

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Easier Product Development Decisions and Why Backlogs Might Slow You Down (Day 3)

Johanna Rothman

I don't have just one product for my business. And I'm not a team working on just one feature set or a product. However, when I switched to continuous flow, I have a different approach to my planning and sizing of my work: I have a yearly strategy with the answers to who I serve with which products and services. What happened?

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How Product Risks Differ from Project Risks

Johanna Rothman

That's because each project offers different value over the product's lifetime. See Product Roles, Part 4: Product Orientation and the Role of Projects for images of why we want ever-increasing product value, but why we might space the projects out.) However, today, I realized there are also product risks.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.