Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions
Johanna Rothman
JUNE 21, 2023
In product development, we often use the words, “user” and “customer” interchangeably. Decades ago, I worked for a company that created and sold voicemail products to telecommunications companies. Enterprise product developers often have “preferred” or ideal Buyers.
Let's personalize your content