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Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions

Johanna Rothman

In product development, we often use the words, “user” and “customer” interchangeably. But they mean different things depending on the type of product you create. It's time to clarify who we want to satisfy, so we can make better product decisions. Users use the product. Not all mass-market Buyers are also users.

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Business Ecosystems: Building Stronger Connections

Tom Spencer

Apple’s and Amazon’s product lines are showcase examples of how to build a business ecosystem. In short, it means that companies are expanding beyond their traditional core products in order to increase opportunities for cross-selling and to boost customer ownership. Not likely.

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How Can Digital Suppliers Accelerate Customers’ Transformations?

BCG

They see the need to become much more agile—to shorten the time to market and to accelerate product and service delivery, employing a more iterative manner. They recognize that digital technologies are increasingly critical to driving sales and efficient operations.

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Top 10 Consulting Firms in the Middle East

Management Consulted

Bain’s major industries of importance in the Middle East include Airlines & Transportation, Media, Mining, Oil & Gas, Retail, Private Equity, Social & Public Sector, Technology, Telecommunications, Utilities and Alternative energy (the oil will run out one day!).

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When is “Agile Scaling” the Answer?

Johanna Rothman

My very first job out of school was a development role on a very large telecommunications system for the Department of Defense. We probably could not have developed that telecommunications system with 12 people. Or, often, the product results the management wants. No, none of them had. My First Scaling Experience. Back in 1977.

Agile 70
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Mergers & Acquisitions: Strategy

Tom Spencer

MERGERS have had a ubiquitous presence in the news recently as leaders in the airline , publishing , and telecommunications industries have taken steps to consolidate. Just this week, two of the largest advertising entities, Omnicom and Publicis, announced a $35.1 billion merger.

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Innovation Should Be a Top Priority for Boards. So Why Isn’t It?

Harvard Business

Only 13% of directors in the energy and utilities industry consider innovation to be a major strategic challenge, but the swift growth of renewable energy companies and such developments as the use of drones for monitoring oil and gas production suggest that no industry is impervious to the forces of innovation.