Tom Spencer
NOVEMBER 10, 2023
While consultants do need strong analytical skills, the latter half of this saying holds true; you need to network. As any aspiring management consultant knows, networking is both an art and a science. A common adage within business states that “it’s not about what you know, but who you know”.
Consulting Matters
JANUARY 21, 2019
There's two types of consultants. Both types of consultants want and need to be profitable and deserve equitable compensation for their contribution. We can look at our consulting as a way to make a living without being on the full-time payroll. The reality is consulting isn't a new position. It's a very old one.
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Consulting Matters
MARCH 31, 2020
In general, consultants are not the biggest fans of marketing, even in the best of times. But here's the deal - how you treat your clients (those you already know and are working with AND the ones you don't know yet that you meet through marketing) could define your consulting brand. Oil.water, consultants.marketing.
Johanna Rothman
NOVEMBER 28, 2023
For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. See Project Lifecycle Workshop: How to Manage Project Risks to Release Successful Products.) I said this in the Successful Indepentent Consulting book : People die of exposure—both hot and cold. I don't expect exposure.
Consulting Matters
JANUARY 21, 2019
There's two types of consultants. Both types of consultants want and need to be profitable and deserve equitable compensation for their contribution. We can look at our consulting as a way to make a living without being on the full-time payroll. The reality is consulting isn't a new position. It's a very old one.
Successful Independent Consulting
DECEMBER 30, 2017
Let’s face it, not all consultants are created equal. Over the last 20 years I’ve interacted with probably a thousand management consultants, from local independent practitioners to global “big four” advisors. Some are rock stars and some never will be, regardless of their education or what consulting firm they work for.
Consulting Matters
JANUARY 13, 2018
Content marketing is essential for consultants because we are in the knowledge business. We don't sell a tangible product or service. Therefore, you need to set up your content in what I am calling your "Consultant Content Marketing Funnel.". You may already have some of these on your website.
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