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Use ChatGPT to Boost Your Productivity as a Consultant

Successful Independent Consulting

Recently the Professional Independent Consultants of America (PICA) hosted a members-only roundtable discussion to help people jumpstart their use of this powerful tool. Why ChatGPT Matters for Independent Consultants As consultants, innovation is our middle name, and staying ahead of the curve is crucial. If not, you should be!

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Mistakes Consultants Make With Offers

Consulting Matters

Are your consultancy or coaching offers falling flat? Prepare to unearth the art and science of developing alluring offers for your consulting and coaching business, a transformative skill that could be the game-changer you need. Betsy is the host of the weekly Enough Already podcast, blog, and YouTube channel, with over 300 episodes.

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How to Conduct A Market Scan And Find Your Niche

Consulting Matters

Does the crowded consulting and coaching marketplace intimidate you and hold you back from what you could be doing to launch or grow your business? You can stop worrying about the competition because today, I will teach you how to conduct a market scan and find your niche. Before we start – let's define a market scan.

Marketing 156
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How To Write a Blog Your Ideal Client Wants to Read

Consulting Matters

Most blog posts aren't helpful to your ideal customer. In this "On-The-Air Coaching Session", I sat down with Phil Fraser to discuss a blog post that took him three weeks to write! He decided to turn his advice into a consulting business! His blog posts should do just that! Fit - do we mesh with each other.

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11 Best Consulting Blogs: Read These Blogs To Grow Your Consultancy

Tsavo Neal

When is the last time you read a helpful blog article that gave you actionable advice to improve your consulting business? Did you know that there are consultant-specific blogs that host such advice? Chances are, this answer would be found in the form of a blog article. You’ll be sure to find some help.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. Content marketing is essential for consultants because we are in the knowledge business. We don't sell a tangible product or service. It all starts here.

Marketing 202
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Consultant Marketing Synchronicity

Jerry Fletcher

That was the title of a blog from a Canadian Consultant friend, Charlene Norman. I very much doubt you can talk all day about the product or service you sell. Every consultant has a branding problem…You gotta move from Nobody to Somebody and do it in just 3 seconds!”. Your fervor will make you more convincing. Every time.