Seth Godin Blog

APRIL 15, 2024

This applies to services, products, ideas, organizations, jobs… whenever there’s a choice and a market. Every competitor faces pressure, and it varies by industry, consumer/investor segment and geography.

Marketing 36

Marketing Efficiency Industry Productivity 36

Epicflow

JUNE 17, 2022

For the growing companies, it’s crucially important to keep track of all their products and make sure they are in demand and meet customers’ needs. A good way to increase profitability is to work on the products that will definitely bring revenue and make the right improvements that people are expecting.

Productivity 98

Productivity Management Resources Software 98

Jerry Fletcher

FEBRUARY 6, 2021

Blog and Newslog development to include recording and editing audio and video components and uploading them to Vimeo and YouTube Books, for example one for entrepreneurs on how to use speaking to build a business Speaking professionally requires a great deal of sales activity. Don’t waste production time. Lots of content.

Marketing 98

Marketing Consulting Video Course 98

Business Consulting Agency

AUGUST 7, 2023

Marketing and advertising are the lifeblood of any business, irrespective of its size or industry. In this article, we’ll outline the essential steps to market and advertise a business and highlight the invaluable role of business consulting agencies and marketing consulting services in optimizing these efforts.

Advertising 52

Advertising Marketing Engineering Analysis 52

Johanna Rothman

AUGUST 31, 2022

I don't have just one product for my business. And I'm not a team working on just one feature set or a product. However, when I switched to continuous flow, I have a different approach to my planning and sizing of my work: I have a yearly strategy with the answers to who I serve with which products and services. What happened?

Productivity 118

Productivity Development Video Management 118

Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. Content marketing is essential for consultants because we are in the knowledge business. We don't sell a tangible product or service. It all starts here.

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Buzzsprout

FEBRUARY 27, 2023

And if you have the budget, investing in a production company can be a huge time-saver that lets you focus on other aspects of your podcast's content and promotion. Here are the top 15 podcast production companies organized by category!

Productivity 52

Productivity Company Engineering Turnaround 52

Consulting Matters

MAY 4, 2023

We explored the importance of creating in our careers, whether it's a product, service, experience, or project, and how our internal narratives can shape our approaches to storytelling. Betsy is the host of the weekly Enough Already podcast, blog, and YouTube channel, with over 300 episodes. Using her signature C.R.E.A.T.E.

How To 290

How To Consulting Video Productivity 290

Johanna Rothman

APRIL 2, 2019

We have many words for people who shepherd the business value of a product. Here's how I think of the various agile product roles: product managers, product owners, and business analysts. Here's how I think of the various agile product roles: product managers, product owners, and business analysts.

Productivity 74

Productivity Management Agile Strategy 74

Chad Barr

DECEMBER 8, 2021

It’s most likely your mindset that prevents you from reaching new people, creating new products, and reaching new heights. Their input will become the goldmine to shape your future direction and impact the products and services you create. Post it on your blog and invite them to join one of the offerings that your video refers to.

Marketing 52

Marketing Video Media Trends 52

Jerry Fletcher

NOVEMBER 21, 2020

That was the title of a blog from a Canadian Consultant friend, Charlene Norman. I very much doubt you can talk all day about the product or service you sell. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Your fervor will make you more convincing.

Marketing 98

Marketing Consulting Exercises Meeting 98

Consulting Matters

FEBRUARY 16, 2023

In this episode, she shares her secrets to long-term success, which include taking action while being open-minded and flexible on your specific business model, products, and services. Massman Companies Inc provides consulting services in the areas of entrepreneurship, marketing, brand partnerships, event production and music management.

Consulting 156

Consulting Video Productivity Resources 156

Tom Spencer

JULY 21, 2018

So, you’ve put together your blog or product website – now all you need is visitors. How do other blogs get so much traffic so quickly? Getting traffic to your blog isn’t a passive activity. And while it feels awkward and takes a lot of work, it’s crucial to getting your blog growing, fast. Your views … trickle in.

Media 79

Media Productivity Course Development 79

Wakeman Consulting Group: Dave's Blog

MAY 28, 2023

“Product” Launch to Improve Program Numbers Challenge : Regional non-profit in youth sports had been dealing with a 7-year decline in the number of children served in its various programs that were added to by the COVID-19 lockdowns and changes in behavior.

Case Study 40

Case Study Case Studies Study Productivity 40

Chad Barr

OCTOBER 23, 2019

Gartner, McKinsey and others) of the “ Top 50 blogs, magazines and websites for consultants ” This is the best ”top 50 list” of blogs, magazines and websites for consultants that you will find on the internet. Offering products and services that are irresistible. Focusing on what is in the client’s best interest.

Boston Consulting Group 52

Boston Consulting Group Consulting Bain McKinsey 52

Jerry Fletcher

JUNE 6, 2020

Automagic Marketing. That’s what I used to call the kind of marketing that pushed the limits on georaphy. To me, the promise of automated marketing was a kind of magic. Blogs vs Newsletters. Many of us write blogs. If you are looking to have a conversation, you can allow folks to subscribe to your blog.

Marketing 59

Marketing Consulting Engineering Media 59

Seth Godin Blog

DECEMBER 14, 2023

If they don’t tell the others, make a better product. Creating the conditions for the word to spread is the job of the marketer. Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going. Choose your customers, choose your future. Tell ten people.

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Marketing Productivity 44

Consulting Matters

OCTOBER 12, 2023

This episode promises to shed light on the distinct differences between products, services, and offers, and why sharpening your focus on offers can be a business-altering move. Betsy is the host of the weekly Enough Already podcast, blog, and YouTube channel, with over 300 episodes.

Consulting 156

Consulting Methodologies Video Tools 156

Women in Consulting

OCTOBER 14, 2012

Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Non Profit Direct Marketing. © 2012 Blackbaud, Inc.

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Media Nonprofit Marketing Software 130

Wakeman Consulting Group: Dave's Blog

JANUARY 22, 2023

of people tell me they price poorly because they don’t understand their market. First, people don’t know their markets because Market Orientation is hard to achieve in many organizations. What is Market Orientation? It is a fancy marketing word that means customer-focused. Why does this happen? Why does it matter?

Marketing 45

Marketing Research Sports Data 45

Jerry Fletcher

DECEMBER 11, 2021

I’m shifting my emphasis so that I will offer these services: Marketing Consulting for consultants and coaches (Solopreneurs, Partnerships and Ensembles short and long term) Strategic Marketing Counsel for entrepreneurs and start-ups Speaking on topics that make individuals and organizations more memorable and more profitable.

Marketing 40

Marketing Consulting Video Sales 40

Jerry Fletcher

OCTOBER 3, 2020

With it I will take my miniscule double opted in list (5) and add those folks who want to see my regular blogs and are interested in getting my Newslog which will include a blog, a video and an audio weekly. A lead magnet that explains how to build a B2B e-mail list using video which will be featured in blogs, and postings in groups.

Marketing 59

Marketing Consulting B2B Data 59

Consulting Matters

JUNE 15, 2023

Check it out and name your price: www.betsyjordyn.com/toolbox About the guest: Puja Madan the secret weapon to leaders and executives seeking to be more resilient, productive and conscious in an increasingly complex workplace. Betsy is the host of the weekly Enough Already podcast, blog, and YouTube channel, with over 300 episodes.

Energy 156

Energy Leadership Video Tools 156

Consulting Matters

MAY 18, 2023

Betsy is the host of the weekly Enough Already podcast, blog, and YouTube channel, with over 300 episodes. Don't miss this insightful conversation with Carol Cox, as she shares her wisdom on thought leadership and the steps you can take to start your own journey.

How To 156

How To Leadership Software Video 156

Tsavo Neal

JANUARY 17, 2020

I’m sure you already know all the latest marketing “tactics.” One user, instead of complaining, left a helpful comment: “If anyone is having trouble finding “freelance” work, read the book Million Dollar Consulting by Alan Weiss and implement his Marketing Gravity concept. Marketing Gravity ?— marketing ?—

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Marketing Consulting Interviews Video 78

Seth Godin Blog

JANUARY 28, 2022

At first glance, it makes sense to avoid a crowded market. Better to sell your services or your products in a place where you’re the only one. But crowded markets also have lots of customers. A mutual understanding of what’s expected. People ready to pay to solve their problems. Word of mouth.

Marketing 45

Marketing Resources Productivity 45

Jerry Fletcher

DECEMBER 11, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy. See Jerry’s speaker demo reel.

Marketing 52

Marketing Consulting Hotels Insurance 52

Tom Spencer

NOVEMBER 14, 2011

Economies of scope exist where a firm can produce two products at a lower per unit cost than would be possible if it produced only the one. In contrast, economies of scope is a lesser known concept particularly relevant to small and medium sized enterprises (SMEs) that may not have access to large markets or the ability to produce at scale.

Cash Flow 117

Cash Flow Consulting Productivity Telecommunications 117

Tom Spencer

APRIL 7, 2023

In this blog post, we will explore the key elements of business development and sales and how they can be used to drive growth and business success. This can include finding new markets to expand into, developing new products or services, or identifying new partnerships or collaborations. However, this won’t happen overnight.

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Sales Development Research Marketing 88

Consulting Matters

MARCH 9, 2020

Finding communities and strategic alliances is not the same as trying to partner up with other consultants to avoid the anguish of putting yourself out there alone in your marketing. If you're going to invest in personal development, invest in the skills and tools you may not have like marketing and sales.

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Consulting Marketing Comparison Sales 285

Johanna Rothman

FEBRUARY 13, 2024

As a consultant, I create many kinds of information products: both writing and speaking. That allows me the most flexibility in my product development. However, too many organizations don't differentiate between what they need to ship as experiments and when to finalize the product. The product is done, done, done.

Software 87

Software Productivity Agile Development 87

Women in Consulting

APRIL 16, 2013

Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Non Profit Direct Marketing. © 2012 Blackbaud, Inc.

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Nonprofit Marketing Software Consulting 63

Tom Spencer

NOVEMBER 4, 2017

Making the most of each one will help you to become more productive and, ultimately, achieve your goals. There are many different ingredients that combine to determine your productivity including the time of day, physical environment, your level of motivation, as well as your innate ability to stay focused. Embrace Your Chronotype.

Productivity 60

Productivity Energy Research Survey 60

Women in Consulting

AUGUST 14, 2014

All professionals, from lawyers and dentists to accountants and therapists, have a similar marketing challenge if they are to grow their service business. The good news is that you really can market a service business assuming you understand your audience, target your activities to their interests, and connect with them “where they are.”.

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Marketing Case Study Case Studies Video 97

Seth Godin Blog

JUNE 23, 2023

the right (true) story: Marketing is never about the full experience of all the facts, specifications and impacts of your product or service. So who is your someone? What do they want, fear and believe? How do you shift from being mediocre to being specific? It’s the story we tell ourselves about it.

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Marketing Productivity 45

Consulting Success

JANUARY 15, 2018

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Never neglect your network!

Marketing 163

Marketing Consulting How To Culture 163

Women in Consulting

AUGUST 6, 2013

Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Non Profit Direct Marketing. © 2012 Blackbaud, Inc.

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Nonprofit Software Consulting System 63