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Marketing Tips and Tools for your Internship

Tom Spencer

Marketing is an incredibly important function of any growing business. Marketing is generally the initial point of contact in a customer’s purchasing journey. In this article, I would like to share a few tangible pieces of advice that may benefit you if you are planning to jump into a marketing related venture.

Tools 88
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Product Management – What Is It and How to Get Started

Tom Spencer

Product managers have a dynamic role within companies, sitting at the intersection between business leaders, customers, engineers, and designers. They help to organize the development process so that products meet customer needs and business goals. What is a Product? Managing the Product Lifecycle.

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Is AI the Solution for the Banking Sector? (Part 2: Solution)

Tom Spencer

Before we dive into why AI is the solution for the banking sector, let’s first explore what big tech companies have in common, how many of them have grown successfully, and what banks can learn. Engagement : Systems that analyze unstructured text, image, and video data to offer customized solutions (e.g. Defining AI.

Banking 84
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The Transformative Power of AI in Business

Tom Spencer

These systems can suggest relevant products that customers are likely to enjoy. For example, Alibaba, a leading Chinese e-commerce company, could conduct sentiment analysis of customer reviews of individual products and services, and use these insights to modify existing products and develop new ones.

Data 147
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Lighten Up Your Marketing

Women in Consulting

As content marketing explodes, so too, does the volume of noise. It has a very funny video that parodies the ‘awkward’ relationship between a vendor and customer by comparing it to a romantic one! Scofield Edit has a great video from 2009 parodying the client-vendor relationship much. By: Kathy Klotz-Guest. Humor is Human!

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Unlock Your Potential: Harness the Enneagram for Professional and Personal Growth with Sarah Wallace

Consulting Matters

Connect on LinkedIn: [link] About me: Betsy Jordyn is the founder and CEO of Betsy Jordyn International, a boutique branding firm that offers personalized mentoring and end-to-end creative design services to help high-achieving, purpose-driven entrepreneurs build profitable consulting and coaching businesses that they love.

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Launching Your Online Business: Guide for First-Time Entrepreneurs

Business Consulting Agency

In today’s digital era, the prospect of establishing an online business offers unparalleled opportunities for budding entrepreneurs to bring their innovative products and services to a global market. A thorough exploration of niche markets using tools like Google Trends, Amazon Best Sellers, or Etsy Trends is imperative.