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Marketing Tips and Tools for your Internship

Tom Spencer

Marketing is an incredibly important function of any growing business. Marketing is generally the initial point of contact in a customer’s purchasing journey. In this article, I would like to share a few tangible pieces of advice that may benefit you if you are planning to jump into a marketing related venture.

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Is AI the Solution for the Banking Sector? (Part 2: Solution)

Tom Spencer

Before we dive into why AI is the solution for the banking sector, let’s first explore what big tech companies have in common, how many of them have grown successfully, and what banks can learn. Engagement : Systems that analyze unstructured text, image, and video data to offer customized solutions (e.g. Defining AI.

Banking 84
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Is the Stock Market in Big Trouble?

The Fearless Marketer

Do you remember the stock market crash of 2008? It plummeted because Congress rejected the bank bailout bill. I remember monitoring the news closely, and on the week of September 22 there was heated discussion about the bank bailout bill. So, that week, I took 100% of my money out of the stock market and put it in cash.

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From Banking to Consulting

CaseInterview.com

What follows is a success story I received from a reader who transitioned from banking to consulting as an experienced hire. My background: 4 years as equity analyst, MBA, 5 years in banking in equity capital markets (IPOs and such). The tips offered should be useful for those of you in similar situations.

Banking 40
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Lighten Up Your Marketing

Women in Consulting

As content marketing explodes, so too, does the volume of noise. It has a very funny video that parodies the ‘awkward’ relationship between a vendor and customer by comparing it to a romantic one! Scofield Edit has a great video from 2009 parodying the client-vendor relationship much. By: Kathy Klotz-Guest. Humor is Human!

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The Long Game with Author, Speaker, Consultant, and Broadway Lyricist Dorie Clark

Consulting Matters

” A frequent contributor to the Harvard Business Review , she consults and speaks for clients including Google, Microsoft, and the World Bank. A former presidential campaign spokeswoman, Clark has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.”

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The Most Common Money Fears of Consultants & Coaches (and How to Get Over Them)

Consulting Matters

The presence of money fears can be good if they act as alerts to be strategic about investments and with marketing and sales. When I started my business, I was a single mom with only $200 in the bank. Money Fear: "I'm not good at marketing so I'll find other more successful consultants or coaches who will hire me as a subcontractor".