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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Designing an optimal channel distribution strategy (e.g. Differences in interests, values, and preferences vary dramatically across cities, states, and countries, so it is important for consultants to recognize these differences and customize marketing strategies accordingly. Assessing the progress of your marketing strategy.

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How to Make Money Podcasting: 8 Strategies For 2023

Buzzsprout

Podcast Advertising & Sponsorships The most popular podcast monetization strategy is podcast advertising. Agencies work to match podcasts with sponsors and manage the ad campaign. They specialize in creating custom apparel for fundraising campaigns. Advertisecast takes a 30% commission from the ad revenue.

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How to Excel at Both Strategy and Execution

Harvard Business

For decades, we’ve often thought of leadership profiles in unique buckets—two popular varieties were the “visionaries”, who embrace strategy and think about amazing things to do, and the “operators”, who get stuff done. The Gap Between Strategy and Execution. Insight center. It just does not work.”

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Is Your Company Actually Set Up to Support Your Strategy?

Harvard Business

For every company wrestling with evolutions in its strategy, success depends as much on matching the operating model to those evolutions as it does on the soundness of the strategy itself. But exactly how do today’s companies create or update an operating model to match adaptations or wholesale changes in strategy?

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Rewarded vs. Unrewarded Complexity in Organizations

Kates Kesler

Complex organizations are a result of complex business strategies. Rewarded complexity drives a multifaceted growth strategy through a network of value-adding contact points across diverse teams, functions, and business units around the world. But not all complexity is equal. This is a value-creating form of tension.

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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

“Oftentimes, the user experience developed by a company for its customers overlooks critical components of the underlying intents the customer wants resolved through their customer experience (CX),” says Ravi Bharadwaj, executive director of corporate strategy at TTEC. “By

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Why Top Management Should Listen to Activist Investors

Harvard Business

If you are a senior executive in a company concerned about activists, you have two potential paths: take the defensive (and perhaps expected) posture of defending your current strategy, or embrace the challenge and reassess your company’s path to value creation. Are there difficult moves that must be made to create a winning strategy?