Apparel Management ROI Strategy 
Kates Kesler
JUNE 11, 2014
We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.
Harvard Business
AUGUST 29, 2016
Companies deploying emotional-connection-based strategies and metrics to design, prioritize, and measure the customer experience find that increasing customers’ emotional connection drives significant improvements in financial outcomes.
Harvard Business
JANUARY 3, 2017
Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. But when managers reduce prices, a fundamental question sometimes goes unasked: Will customers notice and respond as expected? Price wars have broken out in consumer industries around the world.
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