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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features. This form of segmentation is widely used since specific products often cater to individual needs relating to at least one demographic element. brick-and-mortar vs online).

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The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

Harvard Business

Provide them with a platform to participate in your products and services — as Coca-Cola managed to do with its personalized “Share a Coke” initiative — and then you have the chance to embed people directly into the narrative or fabric of your brand. The Physics of Brand Systems. What exactly does this mean?

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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Detecting and understanding customer intent can give brands clarity into what a customer is trying to do beyond what they are saying or clicking on, whether it’s an upsell opportunity, a chance to deepen the customer relationship, increase customer retention, enhance a product or service, or something else.

Data 29
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Can Lean Manufacturing Put an End to Sweatshops?

Harvard Business

Traditional mass manufacturing is based on principles of “Scientific Management” that date back to the 19th century. Managers hold virtually all decision-making authority. In addition to improved product quality and delivery times, the lean approach has been linked to improved terms of employment.

Apparel 34
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Why Top Management Should Listen to Activist Investors

Harvard Business

Now, you will have to translate your strategic thinking into a value creation plan that your management team and board will embrace. Starbucks applies its capabilities in talent management and distinctive retailing to everything it does. If people believe your business fundamentals are sustainable, it will move the stock price higher.”

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Job Hub: TOMS Jobs and Culture

Management Consulted

Whether someone is out shopping for apparel or looking to better our world, TOMS gives an opportunity for both. Founded by Blake Mycoskie in 2006, TOMS is the profitable product of a philanthropic vision. Are you an employer,recruiter, or hiring manager? 28% of Management Consultants Pursue Finance. Are you an employer?

Culture 100
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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business

However it plays out, Amazon’s outreach exposed a digital divide in the consumer products world. Meanwhile, Subaru extends well-matched offerings at the right time in the consumer life cycle, from prepurchase targeting to end-of-lease management and loyalty incentives to repurchase. Look for measures that matter.

Retail 28