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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features. This form of segmentation is widely used since specific products often cater to individual needs relating to at least one demographic element. brick-and-mortar vs online).

Apparel 103
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December Retail Sales Negative; Other Economic Data Horrid

MishTalk

Despite glowing reports of last minute Christmas sales, none of which I believed, December retail sales are best described as awful. Apparel was a standout, down 0.9%. Retail sales proved disappointing in December, down 0.1 Retail sales proved disappointing in December, down 0.1 Ex-auto sales also fell 0.1

Retail 28
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The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

Harvard Business

Provide them with a platform to participate in your products and services — as Coca-Cola managed to do with its personalized “Share a Coke” initiative — and then you have the chance to embed people directly into the narrative or fabric of your brand. The Physics of Brand Systems. What exactly does this mean?

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Wholesale Trade: Another Bad Report, Inventories Decline, Prior Month Revised Way Lower; Expect Negative Revisions to 3rd and 4th Quarter GDP; What About Autos?

MishTalk

percent in October against no change for sales, keeping the stock-to-sales ratio for this sector unchanged at 1.31. percent decline for sales. Inventory builds reflecting falling sales include metals and autos, though strong sales of the latter at the retail level point to a bounce back for related wholesale sales.

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Severe Weather Threatens Businesses. It’s Time to Measure and Disclose the Risks

Harvard Business

The weather affects consumers’ behavior in terms of what products they buy, where they buy them, and in what quantity. When weather conditions are on average adverse over days, weeks, or entire seasons, shortfalls in sales cause reduced cash flows and can lead to financial distress and business failure. Photo by Annie Spratt.

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business

However it plays out, Amazon’s outreach exposed a digital divide in the consumer products world. Meanwhile, Subaru extends well-matched offerings at the right time in the consumer life cycle, from prepurchase targeting to end-of-lease management and loyalty incentives to repurchase. Look for measures that matter.

Retail 28
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Black and Blue Friday Coming Up

MishTalk

Appliances, entertainment items, infant products and hardware showed narrowing discounts, MarketTrak reported, while promotions for apparel, toys and electronics were getting bigger. Consumers were cautious going into the holidays, with sales at Macy's, Nordstrom Inc and Best Buy missing expectations in recent quarterly results.