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The Five Pillars of Marketing Success

The Fearless Marketer

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”. Kind of vague, right?

Marketing 110
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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Demographic segmentation divides a market through variables such as age, gender, education level, family size, occupation, income, and more.

Apparel 103
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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Insights into what customers want and need are more important than ever as the economy and market conditions change. One of the ways that his company is improving its customer experience, particularly in the digital space, is by providing greater personalization through automation and marketing analytics, according to Lee.

Data 29
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Why Top Management Should Listen to Activist Investors

Harvard Business

Now, you will have to translate your strategic thinking into a value creation plan that your management team and board will embrace. What advantage do we have — or can we create — in the market, and how do we maintain and extend this advantage? What is our promise to the market and to customers?

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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. Learning from Big Companies. The Five Insights: Organizational Fitness.

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Rewarded vs. Unrewarded Complexity in Organizations

Kates Kesler

A well-designed organization structure brings management attention to the nodes where value and capabilities are created—the intersection of customers, brands, products, emerging markets, functional expertise, and other strategic choices. Managing Partners. This is a value-creating form of tension. Amy Kates & Greg Kesler.

Apparel 50
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Can Lean Manufacturing Put an End to Sweatshops?

Harvard Business

Traditional mass manufacturing is based on principles of “Scientific Management” that date back to the 19th century. Managers hold virtually all decision-making authority. However, until recently there was little evidence on this question in the countries that dominate global markets in low-cost manufacturing.

Apparel 29