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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Demographic segmentation divides a market through variables such as age, gender, education level, family size, occupation, income, and more.

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December Retail Sales Negative; Other Economic Data Horrid

MishTalk

Despite glowing reports of last minute Christmas sales, none of which I believed, December retail sales are best described as awful. Apparel was a standout, down 0.9%. Retail sales proved disappointing in December, down 0.1 Retail sales proved disappointing in December, down 0.1 Ex-auto sales also fell 0.1

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Retail Sales Weaker Than Expected, Led by Autos; Car Boom Ending?

MishTalk

This month the retail sales consensus expectation was for a 0.3% In addition, last month's retail sales were revised lower to +0.0% Nonetheless Bloomberg managed to put an amazing amount of lipstick on today's report. Retail sales slowed in October but fundamentally remain solid. Sales rose only 0.1 for the month.

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Wholesale Trade Inventories Surge Led By Autos

MishTalk

Autos are the sales Energizer bunny. percent rise in September sales that keeps the stock-to-sales ratio for wholesalers unchanged at 1.31. percent rise in September sales that keeps the stock-to-sales ratio for wholesalers unchanged at 1.31. Excluding autos, the stock-to-sales wholesale ratio is unchanged at 1.27.

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Wholesale Trade: Another Bad Report, Inventories Decline, Prior Month Revised Way Lower; Expect Negative Revisions to 3rd and 4th Quarter GDP; What About Autos?

MishTalk

percent in October against no change for sales, keeping the stock-to-sales ratio for this sector unchanged at 1.31. percent decline for sales. Inventory builds reflecting falling sales include metals and autos, though strong sales of the latter at the retail level point to a bounce back for related wholesale sales.

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business

A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. Meanwhile, Subaru extends well-matched offerings at the right time in the consumer life cycle, from prepurchase targeting to end-of-lease management and loyalty incentives to repurchase.

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Currency Lessons: Think a Sinking Currency is Always Good For Manufacturers?

MishTalk

Indian shoppers are not only cutting back on big-ticket purchases such as refrigerators, TVs or expensive branded apparel but even staples including soaps, ketchup and cosmetics. link] Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. There''s theory and then there''s practice.

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