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New Regulations Place Sustainability and ESG at the Center of National and Global Business Competitiveness

Brimstone Consulting

Your strategy needs to consider current and future sustainability and ESG rules and regulations and market realities. And, on December 31, 2023, New York State will ban the manufacture, distribution, sale, and marketing of apparel containing intentionally added PFAS. The impact of these rules and regulations is far-reaching.

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The Five Pillars of Marketing Success

The Fearless Marketer

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”.

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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Demographic segmentation divides a market through variables such as age, gender, education level, family size, occupation, income, and more.

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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.

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[Reader Question] Start as a generalist or niche down?

Kai Davis

The more specific you can make your niche or market, the better. The more money you’ll make, the easier your marketing will be, etc. Like ‘Veterinary Clinics’ or ‘Accountants’ or ‘Direct To Consumer Apparel Stores on Shopify.’. This helps you go from from ‘all possible markets/niches’ to ‘a small set of possibilities’).

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[Reader Question] Start as a generalist or niche down?

Kai Davis

.” The more specific you can make your niche or market, the better. The more money you’ll make, the easier your marketing will be, etc. Like ‘Veterinary Clinics’ or ‘Accountants’ or ‘Direct To Consumer Apparel Stores on Shopify.’ Where do you spend your time?

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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Insights into what customers want and need are more important than ever as the economy and market conditions change. One of the ways that his company is improving its customer experience, particularly in the digital space, is by providing greater personalization through automation and marketing analytics, according to Lee.

Data 29