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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features. This form of segmentation is widely used since specific products often cater to individual needs relating to at least one demographic element. brick-and-mortar vs online).

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Take Steps Now to Protect Your Independent Status!

Successful Independent Consulting

Department of Industrial Relations. The company must only contract for the end product, not how it is achieved. How It Used to Be Prior to the Dynamex case, California and other states had used a multi-factor test established by the California Supreme Court in 1989 in S.G. Borello & Sons, Inc.

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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Detecting and understanding customer intent can give brands clarity into what a customer is trying to do beyond what they are saying or clicking on, whether it’s an upsell opportunity, a chance to deepen the customer relationship, increase customer retention, enhance a product or service, or something else.

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Consulting Case Interviews at Non-Consulting Firms

Tom Spencer

Now, case interviews for non-consulting industries tend to really intimidate candidates. However, the key takeaway is that good quality material for consulting interview prep will be perfectly well-suited to preparing you to face case interviews in other industries as well. Why are case interviews so similar across industries?

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The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

Harvard Business

Here’s a truth: many in the marketing industry today don’t really understand brands. Nike, once an athletic apparel brand telling stories of athletic solo willpower, has now taken on a systemic nature by introducing brand experiences , such as Nike Plus, Nike Plus Training Club, Nike Plus Running Club, etc.

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California Supreme Court Ruling Impacts Independent Consulting and Subcontracting – Keep It Legal!

Women in Consulting

Department of Industrial Relations. The company must only contract for the end product, not how it is achieved. How It Used To Be. Prior to the Dynamex case, California had used a multi-factor test established by the California Supreme Court in 1989 in S.G. Borello & Sons, Inc.

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The Five Pillars of Marketing Success

The Fearless Marketer

I offer the high-tech plastics industry Management Acceleration Programs for emerging leaders in the industry.”. In the above example, the target was the “high-tech plastics industry.” But it’s more common to hear things like, “I work with large companies who want to increase productivity.” Kind of vague, right?

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