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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features. This form of segmentation is widely used since specific products often cater to individual needs relating to at least one demographic element. brick-and-mortar vs online).

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December Retail Sales Negative; Other Economic Data Horrid

MishTalk

Despite glowing reports of last minute Christmas sales, none of which I believed, December retail sales are best described as awful. Apparel was a standout, down 0.9%. Retail sales proved disappointing in December, down 0.1 Retail sales proved disappointing in December, down 0.1 Ex-auto sales also fell 0.1

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The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

Harvard Business

Here’s a truth: many in the marketing industry today don’t really understand brands. Nike, once an athletic apparel brand telling stories of athletic solo willpower, has now taken on a systemic nature by introducing brand experiences , such as Nike Plus, Nike Plus Training Club, Nike Plus Running Club, etc.

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BTS Group Interviews and Culture

Management Consulted

BTS Group specializes in digital technology, leadership development, sales training, and assessments. However, the firm operates in five main practice areas: Assessments, Business Acumen, Leadership Development, Sales Training, and Strategy Execution. Industries. Marketing & Sales. Industrial Equipment.

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Technology Is Changing What a Premium Automotive Brand Looks Like

Harvard Business

Many mature industries are experiencing significant technological disruption. Leaders in every industry are no doubt keeping a vigilant eye on such developments, yet one very important aspect of this disruption has been largely overlooked: technology fundamentally changes what makes your brand premium. JEWEL SAMAD/Staff/Getty Images.

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Severe Weather Threatens Businesses. It’s Time to Measure and Disclose the Risks

Harvard Business

The weather affects consumers’ behavior in terms of what products they buy, where they buy them, and in what quantity. When weather conditions are on average adverse over days, weeks, or entire seasons, shortfalls in sales cause reduced cash flows and can lead to financial distress and business failure. Photo by Annie Spratt.

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Currency Lessons: Think a Sinking Currency is Always Good For Manufacturers?

MishTalk

Bhatia, head of the enterprise business at television maker Videocon Industries, said in an August 21 interview. Indian shoppers are not only cutting back on big-ticket purchases such as refrigerators, TVs or expensive branded apparel but even staples including soaps, ketchup and cosmetics.

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