Remove Apparel Remove Development Remove Industry Remove Productivity
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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Determining appropriate product pricing (e.g. Prioritizing new product development efforts. campaign optimization).

Apparel 103
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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Detecting and understanding customer intent can give brands clarity into what a customer is trying to do beyond what they are saying or clicking on, whether it’s an upsell opportunity, a chance to deepen the customer relationship, increase customer retention, enhance a product or service, or something else.

Data 29
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The Five Pillars of Marketing Success

The Fearless Marketer

I offer the high-tech plastics industry Management Acceleration Programs for emerging leaders in the industry.”. In the above example, the target was the “high-tech plastics industry.” But it’s more common to hear things like, “I work with large companies who want to increase productivity.” Kind of vague, right?

Marketing 110
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Can Index Funds Be a Force for Sustainable Capitalism?

Harvard Business

The investment industry is changing. Among other things, there is growing demand from both retail and institutional investors to align their capital with better environmental and social outcomes, and more resources going into index fund or quasi-indexing products. Hiroshi Watanabe/Getty Images. This is not just case-by-case evidence.

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Technology Is Changing What a Premium Automotive Brand Looks Like

Harvard Business

Many mature industries are experiencing significant technological disruption. Leaders in every industry are no doubt keeping a vigilant eye on such developments, yet one very important aspect of this disruption has been largely overlooked: technology fundamentally changes what makes your brand premium.

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Innovation Should Be a Top Priority for Boards. So Why Isn’t It?

Harvard Business

Although directors in certain industries are more aware of the threat of disruption, the widespread lack of board-level engagement in innovation processes could be a major blind spot and a potential liability. Instead, boards typically looked for expertise in their firms’ industry (51%), strategy (34%), and financials (30%).

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How One Clothing Company Blends AI and Human Expertise

Harvard Business

The company offers a subscription clothing and styling service that delivers apparel to its customers’ doors. Second, companies can use machines to supercharge the productivity and effectiveness of workers in unprecedented ways. The fashion industry is no stranger to fast cycles of learning.

Company 28