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Achieving Startup Success via Product-Market Fit

Tom Spencer

While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. Why waste years scaling up a product that from the outset never performed the job that customers needed doing? It has come to be known as product-market fit.

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How to Travel Less & Earn More Consulting Revenue

David A Fields

Some consultants love to travel for their consulting projects. Besides, when I’m on the road, there’s less time for marketing and business development, and I can’t play old-man hockey at the local rink. Me, I’m not a big fan. I prefer to be with my family, sleep in my own bed, eat healthy, home-cooked meals, and work in my gym clothes.

Travel 150
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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Non-Profit “Product” Launch Case Study…

Wakeman Consulting Group: Dave's Blog

Product” Launch to Improve Program Numbers Challenge : Regional non-profit in youth sports had been dealing with a 7-year decline in the number of children served in its various programs that were added to by the COVID-19 lockdowns and changes in behavior.

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The Lockdown Unlocks Real Work

Markovitz Consulting

According to BCG’s analysis , productivity at companies that have shifted to remote work has increased between 15% and 40%. Low-value travel? The sales, marketing, product, and customer service teams were stuck at the 11th hour (well, the 12th hour, actually) adjusting for the CEO’s violation of structure. Long commutes?

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Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

Aerospace is one of the fastest growing markets. While both the size of the market and its growth rate are both large, so is its carbon footprint. The Aviation Market. Ever since the Wright Brother’s famous first flight in 1903, the aviation market has gone nowhere but up. per year over the same period.

Trends 88
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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.