Remove Marketing Remove Operations Remove Productivity Remove Travel
article thumbnail

Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

article thumbnail

The Lockdown Unlocks Real Work

Markovitz Consulting

According to BCG’s analysis , productivity at companies that have shifted to remote work has increased between 15% and 40%. Low-value travel? The sales, marketing, product, and customer service teams were stuck at the 11th hour (well, the 12th hour, actually) adjusting for the CEO’s violation of structure. Long commutes?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

Aerospace is one of the fastest growing markets. While both the size of the market and its growth rate are both large, so is its carbon footprint. The Aviation Market. Ever since the Wright Brother’s famous first flight in 1903, the aviation market has gone nowhere but up. per year over the same period.

Trends 88
article thumbnail

What is consulting?

Tom Spencer

When people think of consultants, they tend to visualize professionally suited employees, degrees from the best schools, high pay-checks and fancy travel stories. Operations Consultants: Operations consultants are consultants who help clients improve the performance of their operations.

article thumbnail

Why Law Firms Need IT Policies

Kraft Kennedy

Is it acceptable to use your family computer to access your firm’s work product? The answers to these and hundreds of other questions should be documented and considered integra l to the operations of all organizations, especially in industries where work product and client data are highly sensitive, and highly valuable.

article thumbnail

The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.

article thumbnail

An Overview of Business Development Consulting

Tom Spencer

Business development consultants engage in ‘prospecting’ which involves searching for potential customers who are likely to be a good fit for the product or service being offered. We prefer your competitor’s product. The important part is finding potential customers who have problems that your client can solve. Who are you?