Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Clarity Consultants

MAY 25, 2023

It encapsulates the creation of learning programs from initial design to finished product. Industry visibility, innovation and impact in the learning services training market. Our elite L&D consultants deliver game-changing strategies and training. Client representation. Business performance and growth.

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The Fearless Marketer

FEBRUARY 8, 2021

When I was intensively studying marketing in the “early days” of Action Plan Marketing, I read Scientific Advertising by Claude Hopkins. Perhaps the best marketing book ever written, published in 1923. Hopkins taught many essential marketing principles, but If there’s one thing I learned from him, it was this: Give away samples.

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Women in Consulting

MAY 4, 2015

Spiceworks (www.spiceworks.com), a social network that connects marketers with IT buyers, recently held an “Unplugged” panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. Translated: They do not want to be bothered by marketing or salespeople until they are ready to engage.

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Wakeman Consulting Group: Dave's Blog

MAY 26, 2023

Next week, 1 June 2023, I’m doing a FREE webinar with AudienceView about brand management for ticket-selling organizations. P.S. I’m going to start doing a monthly FREE webinar series. Fast to act/Comfortable with volatilty: Market leaders. You wait until the product/service/trend is established then you act.

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1 to 1

SEPTEMBER 21, 2021

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. At TTEC, those people are strategic marketing managers (SMMs), or data scientists.

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The Fearless Marketer

JANUARY 13, 2020

What is the purpose of marketing? The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? Let’s say you’re a manager who’s looking for somebody to help their team work more productively and creatively. Wouldn’t that be nice!

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The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals. Challenge # 2.

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Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

As the World Cup winds down, 5 ideas on building the brand of MLS further : My webinar this week talked about the streaming wars and Apple’s investment in MLS. Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer.

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Chad Barr

DECEMBER 24, 2014

The secret to building a strong clients’ attraction on the web is to deliver profound value and engage in as many effective marketing initiatives as you can. For example, if webinars are your passion and expertise, then find the right platform, create the right valuable content, and market to the right audience.

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1 to 1

JULY 16, 2020

Ian Jacobs, principal analyst at Forrester, and Darryl Kelly, VP of marketing at TTEC Digital, discussed what customers want now in a customer experience and digital transformation trends on a recent webinar, “How AI delivers touchless and personalized experiences to the digital customer post COVID-19.”

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Asamby Consulting

MARCH 17, 2022

New and innovative products have brought economic growth, communication and educational accessibility, and environmental sustainability to the advancement of society. Improved Productivity In order to improve productivity, you should streamline what you need to focus on and what you need to cut out.

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Consulting Matters

JULY 8, 2020

Some people think of an ideal consulting client as someone who would simply be willing to buy their products and services. But you can do AMAZING transformative work with a select few who connect with you to the point that they don't just your products and services. What would make them sign up for our training or webinar?

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Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Hinge Marketing does this to perfection on their website.

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Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Hinge Marketing does this to perfection on their website.

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Chad Barr

JULY 18, 2018

There are several key components to achieve such success and here are the top three: First, is your strategy : Which is the definition of how you paint success and create your future. Finally, what constitute the makeup of your remarkable offerings in products and services.

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Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

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The Fearless Marketer

JANUARY 20, 2020

One thing that has always worked for me is giving talks and webinars on my topic: Get More Meetings – Land More Clients. You’ve spoken at Social Media Marketing World and other places. You’re a productivity coach for medium-sized companies. “I The post What to Say Once You Get a Meeting appeared first on Action Plan Marketing.

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Consulting Success

FEBRUARY 8, 2018

In this episode, we are talking about ways that you can effectively position yourself as an expert in your field, how to get your expertise recognized, and the danger of productizing your work, as well as what you should be doing instead. There’s some strategy work that you haven’t done. You’ve been successful at it.

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1 to 1

MARCH 2, 2023

Technology investments will be more tempered in 2023 and that calls for more strategic planning, said panelists on the recent ICMI webinar, “Weathering the Storm: Investing for Long-Term Contact Center Success.” This is a mistake,” said panelist Nick Cerise, chief marketing officer at TTEC.

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Comatch

JUNE 21, 2022

As the CTO at COMATCH, part of my job is to help our businesses formulate strategies to attract, find, and recruit top talent to fill high-skill digital positions. Various new trends and cultural shifts have led to a demand-heavy market. Secondly, engineers and product experts must have a clear career progression roadmap.

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1 to 1

MAY 4, 2020

On a recent webinar, “How to readjust and future-proof your sales,” sales growth experts from TTEC addressed prevalent questions about selling in today’s new reality and shared proven tactics, tips, and strategies. And with deals on hold, approach that time as an opportunity to pursue new markets.

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Rod Burkert

MAY 8, 2019

Up to a point, it isn’t a bad strategy. – We can deliver BVFLS products using leverage to get more time, money, and freedom. We can unzip the intellectual property we use in our 1:1 world and create valuable courses, toolkits, webinars, etc. – You need 200 people to buy a $ 500 product. On to this week.

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The Fearless Marketer

MAY 18, 2020

I’ve also been sharing those ideas in my Radically Virtual Webinars. ( I’ve mostly shared external strategies, things we can put into action to keep our businesses moving forward. But I think our internal strategies are just as, if not more important. appeared first on Action Plan Marketing. And it also exhausts us.

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Consulting Success

MARCH 5, 2018

Elizabeth has joined me today to explain how you can create a thriving, successful consulting business in the nonprofit market. She shares four essential ideas on how you, too, can create a thriving, successful consulting business, either in the nonprofit or for-profit market, in this episode of The Consulting Success Podcast.

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Women in Consulting

JUNE 12, 2014

Here are 5 things you can do to increase income and profits: Offer new services or products. Upsell additional services/products to current clients. Think of creating a product to sell that can help provide a solution for those clients. It can be a recorded webinar with valuable information. Be honest with yourself.

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Harvard Business

JANUARY 5, 2018

Here are five strategies to keep in mind. That was my strategy as well. In his case, he has one course (on getting promoted faster); he markets it through one channel (webinars); and he identifies webinar opportunities through one mechanism (affiliate partnerships). How do you know what to focus on?

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1 to 1

AUGUST 30, 2021

In-person meetings have nearly disappeared, replaced by Zoom meetings, webinars, virtual trade shows, online wine tastings, and cooking demonstrations. Sales teams still relying on “old school” strategies and tactics will only go so far. Forrester calls this a “high-potential category that is evolving quickly.”

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Tsavo Neal

AUGUST 10, 2017

Since your services page naturally leads to your products and services, it can become your highest revenue-generating page if you design it well. His “product ladder” goes from Books -> Training Programs -> 1-on-1 Coaching -> Consulting Services. A seamless experience for his potential clients. UI Breakfast.

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Chad Barr

NOVEMBER 25, 2012

Some people are too quiet about their products and services,” says Chad Barr, author of “Million Dollar Web Presence,” (Entrepreneurs Press, 2012). The most successful entrepreneurs are unbelievable marketers. Those who are doing so, are diving into blogs, online videos, podcasts, E-books and online workshops and webinars.

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Chad Barr

JANUARY 8, 2012

Here are the items to consider and assess: When asked to articulate what your strategy is? Your site is only one marketing component (out of many) to support your overall strategy. Answer the following questions: What is your strategy? Now that you have identified your strategy, start thinking about your tactics.

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Rod Burkert

JANUARY 22, 2019

But if you have a list of services like this in your marketing content, including your website, you are telegraphing to leads and prospects that you are a service provider, not an expert. The valuation mechanics are more intricate (anyone attending a recent Hitchner webinar can testify to this). Financial Reporting. Litigation Support.

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Tsavo Neal

NOVEMBER 13, 2017

Which is a bit concerning, because you would think that firms that have marketing budgets would have better websites. ” Currency Marketing Tim McAlpine, Owner at Currency Marketing. “ Currency Marketing is a credit union-focused marketing firm. That’s not the case.

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Jerry Fletcher

FEBRUARY 6, 2021

Don’t waste production time. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

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Emerson Consulting Group

APRIL 4, 2019

If your target market consists of multiple specific industries, spreading the good word about your service and products via industry publications can amplify and extend the reach of your marketing. This tactic is a fine example of how published articles can function not only as marketing tools but as selling tools as well.

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Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

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Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.

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