Wakeman Consulting Group: Dave's Blog

MAY 21, 2023

Let’s take a quick look at some questions to ask yourself if you are thinking about your team’s strategy… Share Dave Wakeman’s Business of Value These are the kinds of questions we cover in ‘ The Whiteboard Workshop ’ and having been guiding my thinking about strategy going forward. This is the foundation of strategy.

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The Fearless Marketer

OCTOBER 8, 2018

I’ve probably had more conversations about this topic with clients than any other: How to choose the best marketing strategies for one’s professional service business. This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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The Fearless Marketer

JULY 6, 2020

According to Jon Spoelstra, in his book, Marketing Outrageously, businesses need to embrace the concepts and practices of Marketing Outrageously. Big Idea #2 – Your Strategy to Meet with Prospects. So, you need to develop a strategy to accomplish that. Big, complex strategies tend to have a high failure rate.

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Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. For Reflection: Are you strategic or scattered in your marketing approach?

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Successful Independent Consulting

MARCH 11, 2022

What is the market segment or industry of your ideal client? For example, start-ups, middle-market, or global companies? You can add bells and whistles later as your business grows (a nice logo, SEO, a content marketing strategy, etc.). Take the free website webinar hosted by PICA a few times a year.

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The Fearless Marketer

JANUARY 27, 2020

Last week I did a “webinar demo session” on how to send very simple emails to get meetings with prospective clients and those who can lead you to prospective clients. At the beginning of the session, I talked about how online marketing is so difficult these days. You can get a copy of the session here. Stay tuned. Cheers, Robert.

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Consulting Matters

APRIL 27, 2023

We also touch on the importance of using storytelling in marketing and sales conversations, as well as in corporate settings. if you’re a Purpose To Profits member, mark your calendar for our next “Quick Win” webinar/masterclass, which will be on 05/02, "Crafting a Memorable 'What I Do' Script."

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The Fearless Marketer

MARCH 29, 2021

Well, I really believe that you should embrace proactive marketing more than ever. It’s the one approach to marketing my services that has always worked best for me. Proactive marketing means reaching out and engaging prospective clients. Proactive marketing includes the following strategies. Where do you start?

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Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Clarity Consultants

AUGUST 3, 2023

These services can include content development, learning administration, learning delivery, vendor management, measurement and analytics, learning strategy and learning technology. Industry visibility, innovation and impact in the learning services market. Our elite L&D consultants deliver game-changing strategies and training.

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Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Consulting Success

MAY 1, 2017

You can do all the marketing in the world, but if your message doesn’t resonate with your ideal client your marketing will suffer. Devise a marketing plan to suit your abilities. They ride the latest trend when it comes to marketing. When it comes to marketing, I love using leverage. Write Blog Articles.

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Wakeman Consulting Group: Dave's Blog

JUNE 12, 2023

I’m doing a special webinar on Thursday, June 15 at 1 PM Eastern focused on helping folks in professional services do a better job with their brands. As a preview, I wanted to share some of the ideas that you’ll pick up in next week’s FREE webinar. How are you going to communicate this to the market? What is your position?

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Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

Don’t miss my annual numbers webinar ! A Sneak Preview: A few of the ideas I’ll share with you on next week’s webinar: 2023 projects to see a 30% increase in international travel. Don’t miss the webinar: 11 AM Eastern 13 December 2022. These ads can help you express your strategy. I’ll get into more below. .

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Wakeman Consulting Group: Dave's Blog

APRIL 17, 2023

Make sure you are targeting the right market. Strategy drives price. I’ve been formalizing my Billion Dollar Strategy process and the components of a good strategy look like this: What does success look like? Dave P.S. I’m doing a FREE ticketing webinar this week to try out some new ideas on sales/marketing/branding.

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The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Wakeman Consulting Group: Dave's Blog

JUNE 2, 2023

What did y’all think of yesterday’s webinar? Also, I’m doing my first in the new series of monthly webinars on brand management for professional service firms. It also means that there is likely to be less incentive for better marketing practices to deliver for smaller venues and artists. How are we showing up in the market?

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Clarity Consultants

MAY 25, 2023

Industry visibility, innovation and impact in the learning services training market. Our elite L&D consultants deliver game-changing strategies and training. Client representation. Business performance and growth. About Training Industry, Inc.

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Wakeman Consulting Group: Dave's Blog

MAY 29, 2023

On Thursday, June 1 at 1 PM Eastern, I’m going to partner with AudienceView to deliver a FREE webinar called “The Basics of Brand Management for Ticket Sellers” I’ve been working up an outline of ideas to include in the webinar. Here’s a taste of what you will learn: I. What is our position?

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The Fearless Marketer

FEBRUARY 8, 2021

When I was intensively studying marketing in the “early days” of Action Plan Marketing, I read Scientific Advertising by Claude Hopkins. Perhaps the best marketing book ever written, published in 1923. Hopkins taught many essential marketing principles, but If there’s one thing I learned from him, it was this: Give away samples.

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Rod Burkert

MARCH 18, 2020

In case you missed my last post: How to build prospect trust into your marketing. But we can build trust (confidence/competence/ benevolence) into our marketing. There is a new strategy gaining momentum: micro-influence. Think of this as compound marketing. The webinars reach a national audience. You probably do.

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1 to 1

SEPTEMBER 21, 2021

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. At TTEC, those people are strategic marketing managers (SMMs), or data scientists.

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David A Fields

OCTOBER 26, 2015

A consultant just emailed me this question: I’ve been asked by an association to do an unpaid webinar in Dubai time, which would be 3:00 a.m. Their experience is that a webinar at the right time can draw 400 participants, but other times reduce participation by half or more.

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Women in Consulting

MAY 4, 2015

Spiceworks (www.spiceworks.com), a social network that connects marketers with IT buyers, recently held an “Unplugged” panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. Translated: They do not want to be bothered by marketing or salespeople until they are ready to engage.

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The Fearless Marketer

JUNE 14, 2021

And then it gained popular usage in business and marketing. Ready: Get your marketing campaign in order. But it was Tom Peters and Bob Waterman (“In Search of Excellence”) who first came up with the “ready-fire-aim” go-to-market strategy. Ready: Get your marketing campaign in order. Want to do webinars?

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The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals. Challenge # 2.

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Wakeman Consulting Group: Dave's Blog

APRIL 9, 2023

We haven’t traditionally had to advertise due to the lack of competition in the electric car market and our ability to generate positive press. In this example, first thing I’d do is take a step back to see the market. Discounts are a sign of a business with no strategy. The final piece of the puzzle: action. Over and over.

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Wakeman Consulting Group: Dave's Blog

MAY 26, 2023

Next week, 1 June 2023, I’m doing a FREE webinar with AudienceView about brand management for ticket-selling organizations. P.S. I’m going to start doing a monthly FREE webinar series. Fast to act/Comfortable with volatilty: Market leaders. Why is all the money made in the diagnosis stage of brand management? Don’t miss it!

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Wakeman Consulting Group: Dave's Blog

JUNE 1, 2023

“ 7 Keys to Effective Brand Management for Professional Service Firms “ In this webinar, I’ll share some of the following things: Why you need a working definition of what a brand is. The webinar is free. So, I’m going to do the first one on 15 June 2023 at 1 PM Eastern. Give it a look and sign up!

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Chad Barr

DECEMBER 24, 2014

The secret to building a strong clients’ attraction on the web is to deliver profound value and engage in as many effective marketing initiatives as you can. For example, if webinars are your passion and expertise, then find the right platform, create the right valuable content, and market to the right audience.

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Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

As the World Cup winds down, 5 ideas on building the brand of MLS further : My webinar this week talked about the streaming wars and Apple’s investment in MLS. Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer.

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The Fearless Marketer

FEBRUARY 24, 2020

Every week in my group program I coach the participants on one or more of the 8 Marketing Keys to Attracting More Clients. This coming Thursday, I’ll be presenting a webinar with a scintillating outline of these 8 Keys. ” A webinar: “How to Turn Your Workforce into World-Class Employees.” ” Get the idea?

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The Fearless Marketer

JANUARY 25, 2021

Marketing is very simple. At its essence, marketing is communicating the value of whatever it is you’re offering. And also another word for marketing. Showing = Teaching = Marketing. If you do this kind of showing-teaching-marketing, you will never be short of great clients to work with. It helps people.

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The Fearless Marketer

APRIL 20, 2020

And, in my spare time, I launched my free Going Radically Virtual webinar program and newsletter. For me, it was writing articles and offering webinars. This the strategy for achieving your goal. And sometimes it takes trying many strategies and a lot of trial and error to find the most effective path to your goal.

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1 to 1

FEBRUARY 13, 2024

Twelve months of toe-dipping and healthy scrutiny provided the launchpad to make some real moves with AI in the contact center, according to two customer experience experts on a recent webinar. Take that cost center and move it to a profit center.” We feel we’re starting to get our arms around some of these things and that’s exciting to me.”

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The Fearless Marketer

AUGUST 9, 2021

Do you imagine that if you do good, effective marketing, that prospective clients will call you ready to do business with you? Marketing for self-employed professionals is quite different from the marketing big companies do. And all of that marketing activity drives people to a store or to a website. Three reasons.

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The Fearless Marketer

JULY 13, 2020

So, all I can say is that I’m determined to discover new strategies and solutions, support my clients as much as humanly possible, and make it as easy for clients to work with me right now. I just did a webinar last week called “Time to Market Outrageously.” You can watch it here: Time to Market Outrageously.

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