Wakeman Consulting Group: Dave's Blog

JUNE 12, 2023

I’m doing a special webinar on Thursday, June 15 at 1 PM Eastern focused on helping folks in professional services do a better job with their brands. As a preview, I wanted to share some of the ideas that you’ll pick up in next week’s FREE webinar. How are you going to communicate this to the market? What is your position?

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The Fearless Marketer

FEBRUARY 25, 2019

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. Humor works in marketing (if you do it right). Why is this kind of marketing writing so rare? It’s great news! Damn them!). “If

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The Fearless Marketer

FEBRUARY 8, 2021

When I was intensively studying marketing in the “early days” of Action Plan Marketing, I read Scientific Advertising by Claude Hopkins. Perhaps the best marketing book ever written, published in 1923. Hopkins taught many essential marketing principles, but If there’s one thing I learned from him, it was this: Give away samples.

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Wakeman Consulting Group: Dave's Blog

MAY 26, 2023

Next week, 1 June 2023, I’m doing a FREE webinar with AudienceView about brand management for ticket-selling organizations. P.S. I’m going to start doing a monthly FREE webinar series. Fast to act/Comfortable with volatilty: Market leaders. You wait until the product/service/trend is established then you act.

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Johanna Rothman

NOVEMBER 28, 2023

For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. See Project Lifecycle Workshop: How to Manage Project Risks to Release Successful Products.) You might have other considerations, such as how much marketing reach the other person/organization has. I don't expect exposure.

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Women in Consulting

MAY 4, 2015

Spiceworks (www.spiceworks.com), a social network that connects marketers with IT buyers, recently held an “Unplugged” panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. Translated: They do not want to be bothered by marketing or salespeople until they are ready to engage.

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Wakeman Consulting Group: Dave's Blog

APRIL 17, 2023

Make sure you are targeting the right market. Instead of standing strong, you become a “me too” product or service. Dave P.S. I’m doing a FREE ticketing webinar this week to try out some new ideas on sales/marketing/branding. Until you get no boost from the discounts at all. That’s the doom loop of discounts.

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Clarity Consultants

MAY 25, 2023

It encapsulates the creation of learning programs from initial design to finished product. Industry visibility, innovation and impact in the learning services training market. Client representation. Business performance and growth.

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Chad Barr

JANUARY 13, 2016

Reflection Point: I’ve been fortunate to work with and study some of the most effective global marketers and identify what they do to achieve success. Promote your products and services. Offer webinars that convert to sale. Don’t just create your content but make sure to market and leverage it as well.

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Tom Spencer

NOVEMBER 10, 2023

Active participation in industry events, conferences, webinars, and networking gatherings signals that a candidate is invested in staying updated on the latest industry trends and developments. Referrals can be a game-changer in the competitive consulting job market.

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1 to 1

SEPTEMBER 21, 2021

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. At TTEC, those people are strategic marketing managers (SMMs), or data scientists.

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The Fearless Marketer

JANUARY 13, 2020

What is the purpose of marketing? The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? Let’s say you’re a manager who’s looking for somebody to help their team work more productively and creatively. Wouldn’t that be nice!

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Chad Barr

AUGUST 12, 2012

The secret to building a strong community of quality supporters on the web is to engage in as much of the market gravity as you can. For example, if webinars are your passion and expertise, then find the right firms, create the right content, and market to the right audience. © Chad Barr 2012. All rights reserved.

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Chad Barr

JANUARY 2, 2019

It boils down to successful brands, successful products and services, increased revenues that are executed over time. Let me articulate further: Brand: The more products, services and intellectual property you create, that is directly and uniquely attributed to you, the stronger and more successful your brand becomes.

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The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals. Challenge # 2.

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Meeting Marketing How To Resources 48

Chad Barr

DECEMBER 24, 2014

The secret to building a strong clients’ attraction on the web is to deliver profound value and engage in as many effective marketing initiatives as you can. For example, if webinars are your passion and expertise, then find the right platform, create the right valuable content, and market to the right audience.

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Wakeman Consulting Group: Dave's Blog

MAY 21, 2023

You need to know who the person that signs off is because their needs from your product or service is likely to alter how you position your offer. You need to sell the benefit and the benefit that allows you to stand out and be unique in your market. This is about value proposition. You don’t want to sell a me too offering.

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Rod Burkert

FEBRUARY 4, 2020

But the intro and outro and the music are all added in post-production by Max, a virtual assistant who lives in San Diego that I found on Fiverr. And then there is my INSIDER webinar series. She runs the front office to create the webinars. She runs the actual webinars. Here is an example of some work stuff I outsourced.

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The Fearless Marketer

MARCH 19, 2018

Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. And all the selling points of this new product were about the advantages of the new technology. But this doesn’t last very long.

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Methodologies Case Interview Comparison Case Study 70

Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Hinge Marketing does this to perfection on their website.

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Chad Barr

MARCH 13, 2019

Consistently and frequently creating, sharing and publishing our insights help us transform them into books and other offerings, strengthen our marketing initiatives, and further create our intellectual property and our global digital empires® Promote our products and services and help make a difference and impact our target audience.

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Asamby Consulting

MARCH 17, 2022

New and innovative products have brought economic growth, communication and educational accessibility, and environmental sustainability to the advancement of society. Improved Productivity In order to improve productivity, you should streamline what you need to focus on and what you need to cut out.

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Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

As the World Cup winds down, 5 ideas on building the brand of MLS further : My webinar this week talked about the streaming wars and Apple’s investment in MLS. Research: Remember this: Market research is a proactive activity built on developing a hypothesis of the market or asking a question that you are looking to answer.

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Sports Marketing Research Strategy 59

Consulting Matters

JULY 8, 2020

Some people think of an ideal consulting client as someone who would simply be willing to buy their products and services. But you can do AMAZING transformative work with a select few who connect with you to the point that they don't just your products and services. What would make them sign up for our training or webinar?

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Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Hinge Marketing does this to perfection on their website.

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Consulting eBook Education Resources 60

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Consulting Strategy Strategy Strategy& 202

Rod Burkert

JANUARY 15, 2019

A sincere “Thank you” to the people who purchased my 2019 BVFLS Practice Development Marketing Plan. It was my debut digital product and y’all made it a big hit. Every quarter requires fresh content, but we can charge whatever the market will bear. It took me a few hours to create, design, and market.

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Intellectual Property Course Industry Examples 40

Rod Burkert

NOVEMBER 12, 2019

In case you missed last week: Thinking of hosting your own webinars? If you have a group you want to educate and market to or a product or service you want to promote and sell to, webinars are the best way to reach them. Here are 7 things you must consider. But there are some things you need to know to get started.

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The Fearless Marketer

JANUARY 20, 2020

One thing that has always worked for me is giving talks and webinars on my topic: Get More Meetings – Land More Clients. You’ve spoken at Social Media Marketing World and other places. You’re a productivity coach for medium-sized companies. “I The post What to Say Once You Get a Meeting appeared first on Action Plan Marketing.

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Chad Barr

JULY 18, 2018

Finally, what constitute the makeup of your remarkable offerings in products and services. These are your articles, newsletters, books, workshops, webinars, courses, podcasts, videos, and membership sites to just name a few.

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Chad Barr

MARCH 8, 2010

I view the web as an important component of your overall marketing effort and driving interest to your organization. Products and services – This is a critical item to create interest in you, for people to be able to engage you and create mutual success. “It’s hard work you say?” ” Yes, it probably is.

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Consulting Success

FEBRUARY 8, 2018

In this episode, we are talking about ways that you can effectively position yourself as an expert in your field, how to get your expertise recognized, and the danger of productizing your work, as well as what you should be doing instead. Once you successfully define your space, to me there are two core elements, discipline and market.

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Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

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1 to 1

MARCH 2, 2023

Technology investments will be more tempered in 2023 and that calls for more strategic planning, said panelists on the recent ICMI webinar, “Weathering the Storm: Investing for Long-Term Contact Center Success.” This is a mistake,” said panelist Nick Cerise, chief marketing officer at TTEC.

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1 to 1

MAY 4, 2020

On a recent webinar, “How to readjust and future-proof your sales,” sales growth experts from TTEC addressed prevalent questions about selling in today’s new reality and shared proven tactics, tips, and strategies. And with deals on hold, approach that time as an opportunity to pursue new markets.

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Sales How To Resources Meeting 26

Rod Burkert

MAY 8, 2019

– We can deliver BVFLS products using leverage to get more time, money, and freedom. We can unzip the intellectual property we use in our 1:1 world and create valuable courses, toolkits, webinars, etc. If you wanted to increase your practice revenue by $100,000 via 1:many: – You need 500 people to buy a $ 200 product.

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