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Achieving Startup Success via Product-Market Fit

Tom Spencer

While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. Why waste years scaling up a product that from the outset never performed the job that customers needed doing? It has come to be known as product-market fit.

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Back to the Basics in Leadership and Life with former EVP of Operations for the Walt Disney World Resort Lee Cockerell

Consulting Matters

Lee has held various executive positions in the hospitality and entertainment business with Hilton Hotels for 8 years and the Marriott Corporation for 17 years before joining Disney in 1990 to open the Disneyland Paris project. Related Blog, Video, or Podcast Episode: The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson.

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5 Reasons Why Consulting Jobs are Not As Glamorous As Advertised

Tom Spencer

Sure, you may be flying business class and staying at some of the finest hotels. But usually, what you will see of a city is the airport, your hotel, and the office you are working from. In many marketing and sales related roles, for instance, you could immediately handle entire products, campaigns, clients, or deals by yourself.

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Defense, then Offense

CaseInterview.com

The reason this occurs is that these two things happen in a recession: First, some opportunities get destroyed (think: airlines, hotels, restaurants). If you don’t adapt your sales and marketing messages to your target market’s new priorities, your sales will suffer. In your market, this might be a product opportunity.

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Back office vs. front office: how to boost efficiency and productivity between both offices

1 to 1

Yet, in many businesses, there is often some overlap and confusion over what defines the roles of a front office and back office, making it difficult to prioritize an area for greater efficiency and productivity. What is the front office? The front office refers to the customer-facing section of a firm. What is the back office? Learn more.

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More Universities Need to Teach Sales

Harvard Business

For decades, Sales and Academia remained worlds apart and the business world did fine. But Sales is changing, Academia is out of touch, and this is bad for business and the academy. Sales was traditionally seen as a form of service work, with an emphasis primarily on developing moral character.

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The Secret Sauce to a Superior Customer Experience

Rick Conlow

When I got to my hotel, the clerk seemed annoyed with me. Websites that are unresponsive or marketed products that are unavailable. Research shows us that the top service companies have higher sales growth and profits over time. As a result, I live the best and worst customer experience’s companies have to offer.

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